What Do Fashion Marketers Do?

Have you ever wondered who put together the eye-catching window displays that pull you into a shop? These and other tasks performed by fashion marketers are key roles that these specialists play in making fashion sell. They work for a variety of clients and employers to generate merchandise sales and profits.

Strategic Planning

Fashion marketers use their knowledge of trends and markets to assess the wants and needs of a target market and stock stores and online retailers with merchandise accordingly.

Employers

Fashion marketers work with and for department stores, wholesale apparel distributors, fashion houses and magazines.

Outreach

Fashion marketers oversee the communication and advertising activities of a brand, retailer or publication.

Vision

Visual merchandisers plan and execute store and window displays to catch customers' attention. They also prepare similar arrangements to be photographed and used on vendors' websites.

Consistency

Fashion marketers work to establish cohesion within vendors' inventories and the apparel covered by magazines in certain issues.

Trend Spotting

Fashion marketing specialists recognize current trends and establish new ones to provide a market for specific merchandise.

Buying

Fashion buyers use understanding of buying behavior and trends to select predicted best-selling merchandise that retailers will carry during certain months or seasons.

Resources

• Overview of fashion careers