What Is Adware Software?

Adware is hidden software code that displays advertisements on the user's computer. It may be part of a downloaded software program. Usually there is no advance warning that software contains adware, so the user may be taken by surprise to see advertisements pop up on his screen.

  1. Benefits

    • Software producers distributing free programs or on a trial basis may try to get some revenue with adware. This lets users try out programs at no expense.

    Effects

    • Hopefully, the continual display of advertisements is only a minor annoyance, but sometimes they become so intrusive as to affect work.

    Considerations

    • The code that generates adware advertisements is an integral part of some software. It can only be removed by purchasing a legitimate copy or removing the software.

    Misconceptions

    • Adware is not spyware. Adware is the legitimate display of ads that accompany downloaded software on your computer. Spyware hides on your computer and tracks your actions and surfing.

    Warning

    • Supposedly, adware does not report computer activities to other people or organizations. However, since it is not under the control of the user, it could do this without notice.

    Examples

    • Application software such as Eudora's free version uses adware until the user upgrades. AOL Instant Messenger may use adware.

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