About MAC Makeup
MAC is a brand of makeup that has become synonymous with glamor and the latest fashions. Popular with celebrities and the average consumer alike, MAC's marketing and advertising campaigns emphasize the artistry of its makeup professionals, who create daring looks with brilliant colors like peacock blues and shocking pinks. The company also strives to educate beauty students about makeup application, and offers product discounts and classes through its MAC Pro initiative (see Resources). Does this Spark an idea?
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Official Title
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Although this brand of makeup is known as MAC, the product is actually called Makeup Art Cosmetics. They were originally designed to help makeup artists and fashion photographers create visuals for professional photo shoots.
Founding
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Frank Angelo, who owned a chain of salons, and fashion photographer Frank Toskan created MAC beauty tools in Toronto in 1985. In 1994, the Estee Lauder Companies acquired a controlling interest in MAC, eventually taking over the company completely in 1998.
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Long-Lasting Coverage
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One reason these cosmetics are so popular is because of their proven staying power; MAC products require little touch-up throughout the day or evening.
Celebrity Endorsement
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Celebrity affiliations have helped MAC achieve its glamorous image. A few of the stars who have promoted MAC in some form are Diana Ross, Mary J. Blige, Fergie, Christina Aquilera and Pamela Anderson.
MAC AIDS Fund
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The company established the MAC AIDS Fund in 1994 to support people of all ages and countries who are affected by HIV and AIDS. According to Macaidsfund.org, "every cent of the selling price" of its Viva Glam lipstick line is donated to the fund; as of February 2009, more than $135 million had been given to the charity.
Hello Kitty
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MAC has partnered with the Hello Kitty brand for a line of signature cosmetics. The collection includes Glitter Eye Liner, Hello Kitty Lash false eyelashes and limited-edition items like Hello Kitty Tinted Lip Condition.
Availability
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MAC products are available internationally at MAC boutiques, through its official website and at such luxury retailers as Macy's and Nordstrom's (see Resources below).
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