Pros and Cons of Internet Advertising
Internet advertising provides a way for more businesses to advertise on a smaller budget than with advertising with a TV commercial or in a newspaper or magazine. It is possible for an inexpensive Internet ad to bee seen by thousands of people, or even millions if the advertising site is popular enough. Popular sites may charge tens of thousands to advertise for a week, while a TV commercial that gets similar exposure often costs hundreds of thousands for one single spot.
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History
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Google was the first company to create the pay-per-click ad, but today there are many companies that offer them. With this model, companies only have to pay for an ad if someone actually clicks on it and is lead to the advertiser's website.
Significance
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The pay-per-click ad model is one of the most popular ways to advertise on the Internet, and this model allows small businesses to place ads in hundreds or even thousands of sites quickly and easily.
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Types
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The problem with pay-per-click advertising is that choosing the right keywords to advertise can be complicated, and if done wrong, it can result in money spent with no sales to show for the expenditure.
Identification
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Other ad types include banner ads and other larger ads that use graphics. These can be more expensive to place and often have to be negotiated on a site-by-site basis.
Misconceptions
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There are age groups, such as the elderly, that are not online in high numbers. The demographics that do exist online are often not all represented in each website, making it hard to identify exactly which sites should carry specific advertising.
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