Careers in Commercial Art

For people who are creative, commercial arts offer an avenue to earn a good living while using their creativity on a daily basis. Within the umbrella of "commercial arts" are many lucrative careers.

Graphic Designer

This is the most common term for print designers who create everything from business cards to ad copy. As digital graphics have become more common, these designers are also known as digital artists.

Illustration

Illustrators are hired for all visual imaging from logos to books. Many specialize in a certain area of illustration to perfect their craft.

Cartoonist

Whether for children or adults, Cartoonists are in high demand and are employed in many industries.

Management

The art director does more managing than creating. In this job, he will oversee the art department and requires the technical skills to advise his staff.

Photography

Commercial photographers are needed in all media and are required to have strong technical skills along with an "eye" for imaging.

Web Design

The Internet is beginning to overshadow print media for marketing, thus creating a need for web designers and managers. Many employers require their digital artists also to do web design.

Specialization

With the broad range of sub-categories in commercial art, most artists find it is best to specialize in one industry to be more marketable.