Car Sales Associate Job Description
Car sales associates sell new or pre-owned automobiles, trucks and sport utility vehicles to new customers and returning buyers. They demonstrate capabilities of various vehicles to prospective buyers and encourage people to make purchases. Anyone looking for a job in this field should also check listings under vehicle or auto sales associate or representative or account representative.
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Basic Job Description
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Car sales associates sell cars and trucks by appointment and to walk-in prospects and work to continue repeat business with previous customers. They show vehicles, demonstrate features and close sales.
Selling
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A sales associate talks with prospects and determines what type of vehicle they are looking for, as well as which particular features. The associate demonstrates advantages and characteristics of suitable cars or trucks on the lot and takes the potential buyer on test drives.
Closing Sales
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Closing sales is a vital skill for car sales associates. They must be able to overcome objections, negotiate price and convince hesitant buyers to make the purchase.
Considerations
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A high-energy and likable personality is advantageous for car sales associates, who should be outgoing and friendly, with excellent communication skills. They also need a professional appearance. Employers require a high school diploma or equivalent, and many prefer prior sales experience.
Caution
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Some used car dealerships offer commission only, which is a great opportunity for proven high-producing salespeople but typically not advantageous for rookies.
Potential
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Car sales associates can increase their sales prospects by networking, continually meeting new people and maintaining casual friendships.
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