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With the ever increasing postage rates, the use of email for sharing information, keeping in contact with employees and even for marketing has become a valuable tool. 54% of small businesses surveyed recently by DMA Interactive rated email as the top mechanism used to drive customers to their Web sites and storefronts. Email... more »
Consumers today are bombarded with advertising and marketing messages more than ever. The result is often a desensitizing of the potential customer to the message and reduced effectiveness of marketing campaigns. In order to combat this, companies are looking to be more creative in their marketing. Customized email marketing is one of... more »
Effective direct email marketing strategies target receptive customers with messaging that correlates to increased customer retention or increased sales. By targeting emails and messages based on available data and through segmentation, you will increase the impact of your marketing efforts and enhance your customer's perception of... more »
Building an email list is one of the most important things you can do to improve the success of your online business. There are many different tactics, and it's important that you comply with all laws and regulations as well as other established best practices. It's not the size of an email list that matters; it's how qualified and... more »
Opt-in email marketing can be an effective tool for reaching potential and existing clients. By using this outreach strategy, you increase the number of receptive recipients, which translates into higher sales conversions. Effective opt-in email marketing allows customers choice, respects email privacy and instills trust in your... more »
If you already have a successful business but you want more leads, more sales or just more...
Marketing and advertising is an important part of building business. It can reach a wider audience in a faster amount of time with little to no... more »
Email marketing is the process of selling items, products and services through the use of an email message. It is very similar to direct mail... more »
Email is a very potent form of advertising. However, because of spammers, laws are in place that can reduce email's effectiveness. Here are some... more »
Email marketing tools are contact management systems that enable the average website owner to create forms, capture email addresses, and send out... more »
Email marketing is one of the cutting edge marketing techniques available on the Internet. With email marketing, your business can reach a large... more »
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.DMA: "The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the U.S., 2006-2007 Edition", Direct Marketing Association, October 2006
Concept
The term e-mail blast referrers to sending an e-mail to a large number of people at once using a mailing list.
Comparison to traditional mail
There are advantages and disadvantages to using traditional advertising mail in comparison to e-mail.
Advantages
E-mail marketing (on the Internet) is popular with companies for several reasons:
*A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
*Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
*An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic., MarketingSherpa, January 21, 2009
* read more at » http://en.wikipedia.org/wiki/E-mail+marketing
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