Go Snug Yourself, Just Like 1 in Every 12 Americans

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eHow Money Blog

What have Americans spent more than $374,000,000 on in the last two years? Hint: It wasn’t junk food or cable TV-but the two likely contributed to the purchase.

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Just because they have fur doesn’t mean they don’t need one too.


What have Americans spent more than $374,000,000 on in the last two years? Hint: It wasn’t junk food or cable TV-but the two likely contributed to the purchase.

Yes, it was Snuggies.

Three hundred seventy-four MILLION dollars on fleece blankets that lose enough lint to fill a sandwich bag every time you wash them? Yup, Americans have purchased about 25 million Snuggies since they appeared on the scene: One for every 12 Americans.

That’s more than we spent on saving our skin with Proactiv or perfecting our bodies with Bowflex. It’s now the number-three best-selling infomercial product; in two years, sales of “the blanket with arms” have sextupled.

Why have Snuggie sales killed it while the economy has killed us?

The iconically kitschy brand tells us it’s OK not to be chic, or social, or exert ourselves unnecessarily. The Snuggie embraces-facilitates, even-our inclinations toward couch-potatodom and impulsive consumerism. It helps us realize the American Dream: Switch channels and eat junk food without the hassle of moving the blanket.

And that’s about all the dream we can afford these days.

How Do We Know All This? Cuz we’re brilliant. Also:
Target offers 17 different ways to go Snug yourself.
Infomercials are like a hit of happiness. No really, they boost dopamine levels in your brain.
If things keep going at this rate, Snuggies will offer more coverage than health insurance.
The New York Times has more than you ever wanted to know about the Snuggie revolution, as per usual.

-Amy Kniss, eHow Money editor

Photo credit: lindsayloveshermac from Flickr.com, CC-BY

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