This article will provide you with a primer on direct marketing, the main types of direct marketing, and their impact on your business. more »
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This article will provide you with a primer on direct marketing, the main types of direct marketing, and their impact on your business. more »
Most Americans believe stricter regulation of junk mail is called for. In truth, the direct marketing industry is regulated, but those regulations are not well enforced, and infractions are not consistently reported. This article will explore the junk mail rules as well as how to help enforce them more uniformly. more »
Training manager directors typically work in Human Resources departments. The directors oversee a training staff that may consist of external consultants, in-house trainers and report and analytics specialists. The role is at the senior manager level and has the goal of enhancing employee productivity and business results by... more »
Spiraling postal rates have sent catalogers scrambling to cut costs. Inserts are emerging as a positive solution. A bind-in, blow-in or package-insert program offer the opportunity to reach proven mail-order buyers who are already segmented by interests, purchasing potential and retail categories. Mini catalogs and mini mags are... more »
Making money by mailing envelopes is synonymous with being in the mail order industry. The envelope stuffing or "per-piece" mailings that are offered in classified ads are merely scams. The reality is that mailing envelopes to make money is a commission-based business. These envelopes have some type of offer in them for a product or... more »
Direct marketing is a way to reach out to an individual--on a massive scale.You can use email,...
Everyone can hear you in cyberspace and blogging is how to let your voice be heard. Here are...
If you already have a successful business but you want more leads, more sales or just more...
If you have a great company but little promotion or production budget, then taking your PR...
Instead of focusing on creating a call to action for recipients of your direct marketing materials, you can instead use those materials to simply... more »
Direct marketing campaigns generally try to create communication directly between your business and an audience such as the consumer of your... more »
There are many types of direct marketing specialists. Graphic designer, copywriter, marketer and other job titles can be used to describe someone... more »
Compared to mailing marketing materials, online direct marketing is very inexpensive, especially as postage rates continue to raise. With a little... more »
If you don't wish to receive direct marketing materials, which can include telemarketing, emails, catalogs and other mailers, you need to remove... more »
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.
If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising.
History
The term direct marketing is believed to have been first used in 1967 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records. The term junk mail, referring to unsolicited commercial ads delivered via post office or directly deposited in consumers mail boxes, can be traced back to 1954., Online Etymology Dictionary. Retrieved February 19, 2008. The term spam, meaning "unsolicited commercial email", can be traced back to March 31, 1993,, Brad Templetons website. Retrieved February 19, 2008. although in its first few months it merely referred to inadvertently posting a message so many times on UseNet that the repetitions effectively drowned out the normal flow of conversation.
Although Wunderman may have been the first to use the term direct marketing, the practice of mail order selling (direct marketing via mail) essentially began in the U.S. upon invention of the typewriter in 1867.
The first modern mail-order catalog was produced by Aaron Montgomery Ward in 1872. The Direct Mail Adverti read more at » http://en.wikipedia.org/wiki/Direct+marketing
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