Don't write off coupons as worthless. With a little planning and some sales papers you can cut your grocery bill in half. I do, and you can, too! more »
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In marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones.
Origin
In 1887, the Coca-Cola Company was incorporated with Asa Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candlers ingenious marketing including having the companys employees and sales representatives distribute complimentary coupons for Coca-Cola"coke"> The Coca-Cola Company Time Line - 120 Years of Innovation. Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States.
History
Coupons first saw widespread use in the United States in 1909 when C. W. Post conceived the idea to help sell breakfast cereals and other products. Today, more than 700 corporations offer coupons for discounts on products or services. Each year, coupons for consumer packaged goods generate nearly 3 billion dollars in transactions within the U.S. alone.2009 NCH Coupon Facts
There are many different types of online coupons such as discounts, free shipping, first-time customer coupons, and free giveaways.
Internet coupons
Online retailers often refer to Internet coupons as "coupon codes," "promotional codes," "promotion codes," "discount codes," "key codes," "promo codes," "surplus codes," "porta read more at » http://en.wikipedia.org/wiki/Coupon
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