A business niche is a narrowed-down market you focus on as a business owner instead of trying to reach a wider, more general market. Instead of opening a cell phone store, for instance, you might open a store that sells bedazzled cell phone covers instead. The main benefit of selling to a niche market is you usually reduce the number of competitors. When you find a specific niche you understand and have plenty of experience with, making money is not far down the line.
Niche business ideas are those that are not mainstream, but are sub-categories of main ideas, such as a child-friendly restaurant. Get ideas for a business geared towards a specific group of people with help from a management teacher in this free video on business.