Business cards have become standard fare for almost anybody. Once limited to professionals and high-powered individuals, anybody can now have one to announce his name or to serve as a memory aid during meetings or conventions. more »
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Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the givers name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include telex, bank account, tax code. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
Construction
Business cards are printed on some form of card stock with exact parameters dependent on national or local norms, the desired effect and method of printing, and cost. The common weight of a business card may vary on your location. Generally, business cards are printed on stock that is 350g/m2 (density), 100 lb. (weight), or 12pt (thickness).
High quality business cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors (examples are UPS brown, Los Angeles Lakers purple, and Tides orange). If a business card logo is a single color and the type is another color, the process is considered two color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
To simulate the "raised-print" effect of printing with engraved plates, a less-expensive process called thermography was developed that uses the application of a plastic powder, which adheres to the wet ink. The cards are then passed through a heating unit, which melts the plastic onto the card. Spot UV varnish onto matte laminate can also have a similar effect.
Full color cards, or cards that use many colors, are printed on sheetfed presses a read more at » http://en.wikipedia.org/wiki/Business+card
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