Brand Awareness

Grassroots marketing has undergone dramatic changes. A method that once relied on local, person-to-person interaction has now exploded into the world of the Internet. While the same principles apply, the online environment puts a whole new spin on this marketing approach. more »

A freelance copywriter is an expert in the art of written persuasion. This wordsmith is hired by marketing departments and business owners to communicate specifically to a target demographic. The range of experience and breadth of work differs with each copywriter. From SEO writing to white papers, here are 5 things you should look... more »

According to TechAmerica's 12th annual Cyberstates report, "the US technology industry paid an annual average wage of $83,300 in 2007, 88 percent more than the average private sector wage of $44,400 and showed only a 0.6 percent drop in employment in the tech sector, compared to 1.3 percent across all private sector employment." For... more »

A logo is an instant representation of a company or organization. It is the most frequently used symbol that is most central to your company's branding. Take the time to understand the do's & don'ts of making business logos. more »

When done well, advertising can significantly increase a company's profits. Some companies shy away from expensive advertising, missing out on important opportunities to generate more business. Whether you are overseeing the advertising for a national furniture store with a number of branches, or a local shop, learn when and how to... more »