Discover the expert in you.
Discover the expert in you.
Quick response codes are a special matrix bar code that Japan developed for the automotive industry in the 90s. Now, smartphones equipped with an app for QR-codes read the bar code, and the consumer interacts with merchandise via their phone. Augmented reality is another technology sometimes viewed as a competitor with QR technology, but AR codes actually coexist with QR codes. Target Corp. has made its gift cards compatible with AR technology, and it is this type of retailer-specific, gift card tie-in with smartphone shopping that forms the future of retail. For commuters in South Korea, that future is already…
Augmented reality is a term used when an electronic device uses your surrounding area and terrain and incorporates it into its games, applications and operating system. The Sony PlayStation 3 (PS3) uses a device known as the PlayStation Eye to survey the area your PS3 is in and uses it with certain games. To get augmented reality working properly on the PS3, the system must be updated.
Augmented reality is characterized by the incorporation of artificial or virtual elements into the physical world, in real-time. According to the University of North Carolina, unlike virtual reality, which replaces the physical world with a virtual rendering, augmented reality supplements the physical world and blends together virtual and actual objects. Common types of augmented reality include projection, recognition, location and outline, which you can observe, for example via television, handheld devices and head-mounted displays (like goggles).
Interactive computer-generated worlds has been a popular idea not only in fiction, but in practical application best seen in flight simulators and video games, both of which become more detailed and immersible as technology advances.
