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Just as with newspaper articles, the lead to a magazine article should be compelling and interesting in order to hook the reader into reading the entire story. However, with magazine writing, the...
A headline is the main entry into any story, whether news, feature, business or sports. It’s how the reader or viewer or listener decides whether to bother with the story. It is the advertising...
The style of lead you choose is directly related to your subject matter. A summation lead is a straight hard news lead. But it also works well with the frivolous--with a rather dry sense of humor,...
So you want to tease your reader into reading your article? A tease lead can contain a conundrum, ambiguity, puzzle or insinuation. Clever structural devices can be woven around your theme. It...
A descriptive lead can be such a fine-tuned piece of word art that you do not need a picture. "One good word can be worth a thousand pictures," a TV journalist once said. So, find the essence of...
An anecdote lead is one of about six standard journalism leads that can draw your reader into your story. Leads are not easy to write. They need to be wrestled to the ground. So choose your...
A lead is the first sentence of a news article. An effective lead draws readers in and makes them want to read more.
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