Public Relations

The press release is your calling card to the media. It can make the difference between PR success and getting your story lost in the circular file. The press release tells your story. Its job...

So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your...

Dollar for dollar, there typically is no better return on investment than what you get from creative publicity. Done properly, it takes less money than advertising or direct mail and provides a...

One way to write a news article is with the inverted pyramid, placing the most important parts of the story in the beginning and leaving the least important facts toward the end to be cut if...

They say that "no publicity is bad publicity" so ensure that you use any media exposure that comes your way to your own advantage. Promote your interests by planning your move, acting fast and...

So you have a story that you believe is worthy of being in the news? Pitching and placing a story in the media is not always easy. It takes research, patience and strategy. Here are some basics...

Making a local or regional story appeal to the national media requires patience and the art of persuasion. Even though it's your intention to market yourself, you have to stand in the journalist's...