Public Relations

Proactive public relations should play a vital role in any organization's business and marketing plan as an opportunity to highlight achievements, personnel and news that will engage the public...

Quality customer service is a vital ingredient in a company's ability to maintain profitability and continued success in business. Not only does quality customer service build loyalty for both...

If you're not an event planner, fundraising for your non-profit is a tough project to undertake. A good fundraiser not only raises much-needed funds for the organization but it also helps further...

Public relations is a fast growing field; every organization, institution and business has a need for public relations. This important role affects whether a business or organization succeeds and...

If you are looking for low-cost ways to increase awareness of your new or existing firm, nonprofit or initiative, there are many public relations techniques you can use, including press release...

The chief executive officer of a company or organization is also chief spokesperson to its various audiences. A CEO's report typically provides factual information about strategies, results, and...

If you are serious about inquiring with an organization about getting donations for a particular cause, you must by all means take the business of writing the letter very seriously. The letter...

Create a SWOT analysis of the organization. This type of review analyzes the strengths, weaknesses, opportunities and threats. This will give an objective sense of where the organization stands...

By their nature, nonprofit organizations typically have minimal marketing and advertising budgets--if they have them at all. Marketing professionals working in these environments quickly learn how...