Press Releases

A news release, also referred to as a press release, can be used in different ways through various forms of media to introduce a newsworthy topic. For the most part, news releases are used to...

Sometimes people who are not in public relations are nonetheless called upon to craft a media advisory. How does a media advisory differ from a press release? A press release is generally longer...

Learn how to write an effective press release that will get you press!

Even in these days of new media and Web 2.0, the press release remains a tried-and-true way of getting your political message out. By writing a press release for a political campaign, you can...

A press release is usually meant as a way to generate positive publicity about an event that is newsworthy. The trick is how to determine what's newsworthy to the media outlets that it's sent to.

A press kit is a packaged set of material used to provide the media with information. It is usually a summary of details about an event, company, product, person or other promotion. The press kit...

Understanding the purpose and content of a press release will help you distinguish the differences between a press release and paid advertising. Your knowledge will help you write an effective...

Media email addresses can sometimes be difficult to locate, but a little effort can pay off with free publicity for yourself, your business or your organization. To get publicity, you need to get...

With the downturn of the economy many businesses and individuals seeking attention via the media don't have much capital to allocate to public relations, or the much needed PRESS RELEASE. There's...

Writing a media advisory and a press release are two different things. A media advisory is more like an invitation to an upcoming event. A media advisory is typically brief and to the point,...

Anyone can send out a press release. The key to having it picked up is to be professional, and have a timely and interesting subject. The following are some guidelines to help you achieve that...

Getting the word out about your business or organization is critical to its success. You can save thousands of dollars on advertising by developing a solid public-relations plan and cultivating a...

In 2004, the Annual Report on American Journalism noted that 54% of Americans read a newspaper on a weekly basis. The number is higher for Sunday newspapers. Businesses, artists and entrepreneurs...

A press release is an easy way to share positive company news with the media. A well-written press release will be noticed by media agencies and ultimately shared with customers and potential...

On occasion, members of the public have to talk to the media. Whether you're attending a newsworthy event or you happen to work in public relations, you may need to talk to the media without much...

Developing a relationship with the media is an elusive concept for many. Its a task that many would rather just pay a agency or publicist to just handle - but you CAN do-it-yourself. The media...

There's nothing like seeing your name in print, or your face on the screen (unless it's an episode of "Cops"). To get a reporter's attention you have to have something to offer. Take a look at...

Any effective political organization needs to consistently convey its message to as large and influential a portion of the public as possible. That goal can best be achieved through the creation...

There are multiple ways to submit your press release, ranging from inexpensive to costly. Here are a few ideas.

Do you or your company have a hot piece of news that needs to be immediately distributed to as many news sources as possible? If so, organizing a press conference is a convenient way to get your...

Press releases are dynamic, cost-effective and pervasive marketing tools. Their public relations power rests in the reality that your target audience will generally trust an opinion presented by...

A media alert is generally a tool used by public relations professionals to get attention for an upcoming event. It is more brief, to-the-point and factual than a press release. It is usually...

Whether you have breaking news or want to publicize an event, pitching a story to local media is a great way to promote your cause. Newspapers, magazines and radio and television stations count on...

Distributing a press release at the right time to the right individuals is key to publicity. Detail and preparation will help you execute this important public relations activity.

A press release is a powerful tool for getting your company or organization free publicity. It is powerful because people look to the media as a source of credible information. It is important to...