Press Releases

The cover letter for a press release is a crucial tool when reaching out to an editor. A press release cover letter allows you to tailor your pitch to a particular publication and helps your press...

Many people are under the mistaken impression that if they have something interesting to sell, or a winning team, or a child with a special talent that somehow the media is going to miraculously...

A press release done properly can be a boost to your small business. It is advertising that is free to you and if done right your chances for creating a stream of publicity with well placed...

Our news comes to us from a wide variety of sources: newspapers, magazines, radio and TV stations and programs, news Web sites and blogs. Use press releases, articles and your expertise as ways to...

A press kit provides the rest of the story about you and your company. It is usually requested when an editor has shown interest in your press release. It's important that your press kit be...

Learn to write a press release that will make a powerful impact on the reader. The goal is to make an editor or producer want to learn more. To pick up the phone or drop you an email. What you...

One of the keys to the successful promotion of a person, company or organization is good public relations. Regardless of how important or beneficial your service may be, if your visibility is low...

When you are looking to get press coverage of your business, the most important document you can have is a top-notch press list. Making a press list is time consuming and never-ending for there...

An amazing number of stories in your local newspaper probably started with a press release. A press release doesn't have to be perfect to grab the attention of a newspaper reporter--especially...