Marketing Strategies

The quality of your sales letter can positively impact your response by ten to fifty percent. Every direct mail package should bear an appealing letter written in a personal tone. In fact, this...

Associations can deliver thousands of prospects to you with a few professional contacts and a balanced budget. Jeffrey Dobkin, author of “How to Market a Product for Under $500” sheds clear light...

To “leverage” means to gain an advantage through the use of a tool. For example, you can more easily raise a heavy object with a lever than you can hoist it up unaided. Marketing leverage simply...

Cell phones are multi purpose communication devices in the ready hands of users, from professionals to college students. They are powerful tools that promote dynamic business connections and...

While planning out a business may seem overwhelming to some, it can be done. With the right planning strategies, you can navigate the future of your enterprise.

A staggering 1.8 million charities raise funds annually in the U.S. They range from a local high school raising funds for band uniforms to international organizations summoning money for world...

There are a number of ways to solicit Mortgage Brokers and Loan Officers. I will get involved with four of the most popular methods. Some of the most important factors they are interested in...

The power to write tight helps drive winning catalog copy. Get their attention--and get it quickly. Catalog copy focuses on getting big results in a short amount of space. Your copy will need a...

Planning is the blueprint for the creative marketing process. A comprehensive plan directs you to organize your ideas in a logical flow from your initial vision to the daily detailed reality of...

Partnering endorsements with joint ventures is a lucrative strategy. The tactic is win-win by nature. Your partners cultivate the goodwill of their customers by providing your beneficial products...

The self-help industry is an expanding sector growing fast as the speed of light. According to Hallie Mummert, Editorial Director of Inside Direct Mail, this Market is projected to grow 11.4...

Maximize your returns by mailing to lists that work. Fresh prospects are a basic need in direct marketing. You will want a current and targeted in-house list, as well as rented external lists, to...

Key questions, savvy timing and people skills will charge your interviews with life. Sales letters, landing page copy and white papers will all take on attractive power from the very realistic...

People influence people. The old adage word-of-mouth advertising is the way to go is now reaching into the Internet realm. Social networking is sites that allow people to setup profiles pages with...

If you run a small business, you may have a small budget for publicity. However, publicity is one of the best ways you can spread the word about your products and services. Fortunately, it's easy...

Retail math can appear intimidating. But you'll find that it isn't nearly as difficult as it appears. The process has much more to do with understanding the terms and how they are applied than it...

This exercise is meant to aid you in planning a profitable marketing campaign. A general rule of thumb is your sales goal should exceed the cost of the campaign by 50% to 80%. You should consider...

Newsletters should be informative and never busy or generic. If your company culture allows you to be innovative, consider a newsletter that is still educational and informative yet conveys a...

Giving yourself enough time to plan is key to any successful event. A poorly organized event will reflect badly on your company and you and will be noted by the attendees. Know your target...

A webinar (an online seminar) is a great way to introduce prospects to your product or service. It’s a great way to update and train existing clients. Webinars are a low pressure selling tactic...

One of the toughest parts of a marketer's job is positioning a new product into a marketplace where there is already a lot of competition. Here are some strategies for making yours stand out from...

Postcards are powerful marketing tools for your business. These 4 inch x 6 inch wonders project the image of your brand in a visible representation of your company’s main message. Successful...

There are a few "marketing gurus" who will tell you that you can't ask for referrals in today's marketplace. Please – don't listen to them. They're wrong. I've taught several thousands...

Choose to negotiate a win-win solution when resolving workplace issues. There are usually multiple real reasons for a conflict. Curiously, the involved parties often believe there is only one...

Home-based businesses have distinctive challenges in marketing their products and services, particularly since they often don't have the budget for pricey marketing consultants. The following...

At SXSW, the premier film, gaming and music event of the year, marketing your company gives you the opportunity for exposure to other industry professionals, high level business contacts and a one...

Even with all of the new technology around, radio is still a popular environment for advertising. Making a radio ad includes knowing about your product, researching and writing and providing great...

Whether you're raising awareness for a worthy cause, or trying to let the public know about a new product, a giveaway is one way to get the word out. When you're ready to sponsor a giveaway,...

Hosting a product demonstration party is fun, exciting and, if planned accordingly, your guests will be looking forward to the next one. The products may vary such as candles, purses, kitchenware,...

Although most of America might disagree, marketing provocatively is not just about sex. Provocative marketing is about provoking thought as well as a visceral reaction. It is about configuring a...

Gone are the days of showcasing talent to get on TV. Today's aspiring stars fast-track it to celebrity by creating controversy to attract media attention. A growing number of ways exist for the...

Starting a business requires startup costs. You also need to make people aware that you have a business, which is part of marketing your business. If they don't know about you, they can't buy from...

If you're looking to "buy pictures" for a business promotion or ad campaign, you're probably headed into the wide world of stock photography. Stock photographers sell their work to nearly anyone...

Millions of dollars are spent annually on television advertising. With events like the Superbowl and Presidential elections, networks are primed and ready to charge top dollar for exposure to...

A marketing mix incorporates the 4 P's of marketing: product, price, place and promotion. The goal of marketing is to optimize this mix within the larger goal of the strategic positioning of a...

Any solution to a business problem loses value when it's not clear. Follow these tips to create a market value proposition and show prospective clients and investors what you have to offer.

Develop a savvy promotional campaign for the Thanksgiving through New Year period to market for holiday harvests. The "buyer impulse" reigns during this joyful season. Many businesses...

If you have a service or product to sell, one of your most effective tools is a marketing brochure. A brochure can give a potential customer insight into your company, describe your product and...

If you aren't getting the referrals you desire, chances are you are not asking for the referral, you aren't providing the best service possible, your clients do not think of you or they do not...

Product bundling consists of selling products or services as a packaged deal. Market products related to each other as a package and offer them at a discount to increase sales and lower...

After spending time and energy growing vegetables and fruit all season, the worst scenario is ending up without earning a profit. Watch those Hungarian wax peppers and ears of Ivory and Gold sweet...

Corporate branding is a marketing method that creates a corporate identity along with a product identity. Use corporate branding to build confidence and familiarity across product lines. Sell the...

Building a network of endless referrals is about attitude. You can do this successfully even if you're not comfortable giving presentations at conferences or introducing yourself to strangers. But...

A good spiel can mean the difference between closing and losing a deal. The ability to succinctly and enthusiastically describe the merits of working with your company can persuade even the most...

Public relations experts will tell you that it is tough to get on the local news and you need to hire them to do it effectively. But, if you are willing to take some chances and try something that...

Displaying a collection of gifts to showcase their unique qualities is a sure-fire way to increase foot traffic and lead get more sales. Knowing how to arrange merchandise display cases is a skill...

Writing a catchy product tag line can help you describe the benefits of your product. The ultimate objective is to lure customers to your company so they will buy your product. Follow these tips...

The purpose of writing a creative brief is to describe your current project. You want to explain your purpose and your plan to implement the project. Your creative brief will provide the project...

Minute changes to your marketing message could make an amazing impact on your Net profit. Split test monitoring of your web advertising and landing page copy will give you sound statistics for...

Co-registration ventures are a form of bartering cross-promotion. You approach a prospective partner and present an offer which promotes both newsletters at no charge. You agree to offer your...