Marketing Strategies

A personal survey describing the characteristics or ideas of an individual can be a useful aspect of business research. For example, a business may give the survey to a consumer to fill out in...

Surveys are a great tool to obtain quantitative data on a range of reactions from your customers. In order to create a successful survey, it must be carefully planned out and organized. By doing...

Laddering is a behavioral interviewing technique used to achieve analytical insight into people's decision-making process. It is structured upon a theory formulated by Dennis Hinkle in 1965 for...

Focus groups are an essential tool for marketing, political and research purposes. The key to the focus group's success is the moderator's ability to draw out responses that directly address the...

Telemarketing can be a challenge, but there are many techniques available to help telemarketers become successful. The key to telemarketing is the first few seconds: after you have the prospect's...

The use of focus groups began during World War II to evaluate public reaction to military propaganda films. The idea proved so successful that researchers, pollsters, program developers and...

Understanding the customer base of a business is an essential element of marketing any product or business effectively. The most effective way of gathering information about a customer, their...

Demographic surveys can provide vital information for businesses. They help to define the extent of the target market they serve as well as determine potential markets for future reorganization or...

A focus group is a structured group interview of typically 7 to 10 volunteers who meet specific demographic needs. The purpose of focus groups is to gain information and insight into how the...

A survey is a series of questions designed to gain information from a group of people. The audience answers the survey and turns it in to individuals or groups who sort and group the information...

Polls can be important measures of public opinion. However, they can also be falsely used to make a case for a cause. Some people swear by survey research, others don’t believe any survey...

Focus groups are planned discussions designed to elicit specific information, thoughts, or opinions from a targeted group of people. This article provides steps for writing focus group questions.

Whether you’re in business, politics, or in the academic ivory tower, you will use surveys as a tool to achieve your goals. Surveys are designed to draw out information from people for several...

Surveys are generally used to conduct market research, assess the level of customer or employee satisfaction, solicit people's opinions about social, economic or political issues, or assist in...

For years, I’ve coached leaders in corporate America about how to influence buy-in and collaboration to increase loyalty in their customer base and attract new customers. About three years ago, a...

How do salespeople make someone see the value in a product that they’ve never seen or heard of before? It’s not that difficult for the average person to do when they follow several easy steps.

A customer service survey is a great way to evaluate the effectiveness of your customer service team and identify possible customer service problems. If you write a poor customer service survey,...

An industry expert discusses items to consider prior to launching a pay per click advertising campaign.

Using a focus group is a great marketing strategy. You get information from real people and you can use that to tailor your product, service or marketing efforts. You can determine their attitudes...

When developing a survey for HIV and AIDS, it's important to consider the targeted readership for the survey. If you're focusing on a survey for a medical publication, you want to talk with health...

Need new ideas to write about for your article marketing campaigns? Learn how to find new and useful topics for your market.

Focus groups are one form of qualitative research that marketers typically use to gather opinions from a small group of people in specific markets. A telephone focus group is similar but can...

Customer satisfaction is essential to the survival of a business. The best way to determine customers' level of satisfaction is to ask them. When conducting a customer satisfaction survey you...