Marketing Strategies

Marketing a business can be expensive, but there are ways to get free PR. One way is to get a reporter to cite you as a source in a story that he is covering. In the past it might have cost...

Ten strategies to stretch your marketing dollar. If you are in business and you are in a tight budget, this article is for you. I will show you how to promote your business and get more sales for...

You will learn how to get the most out of sponsoring celebrity gifting lounges during the week of major award shows and top film festivals.

Let's address your PR fears right up front. You're afraid to call reporters because: You don't feel worthy. You don't think your product's worthy. You just hate making cold calls. You find it...

Are you trying to grow your business with a small budget or no budget at all? It does not matter whether you are a start up or an established business, read the tips below to help you maximize...

Publicity, for a writer, means you can sell or promote your writing without the expense of advertising. Publicity can create profitable and unexpected opportunities as well as create the image of...

In order to be a success in the business world, a new hairstylist must have a beneficial public relations program in place. All methods of public relations are aimed at increasing the public's...

A press release is distributed to a variety of media outlets to announce events, news and information. Also referred to as a news release, the one page summary should follow a certain format and...

Any author who studies the marketplace knows that the competition for space is fiercer than ever, and that no publisher--no matter how deeply pocketed--can be counted on to do everything. Without...

Writing a food press release allows your business to spread the word about a restaurant opening, new menu items or any other event you want to promote. But if you haven't written a press release...

The best part about working with the press is it's free publicity for your music, artwork, books and other consumer products. However, without the right networking techniques, an opportunity to...

Obtain a press pass by becoming a member of an organization that covers different events and would require press passes to get reporters or photographers in a good position. Find out how a...

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either. Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and...

No matter your brick and mortar business (provided you aren't the owner of an adult bookstore), you can gain attention and traffic to your location using "Back to School" as the lead to...

If you've never used a press release to promote your business, you're missing out on one of the most potent sales generators of all time.

Your guitar playing rocks—but no one knows about it. It’s time to get the word out to local fans and the media is a good place to start. You need something professional, fun and...

You are definitely the next Van Gogh, even though you have both ears, but so far the only person who knows it is whomever comes down your basement to see your paintings. You can spread the word of...

By: Alan Lucman.....I have spent some time to summarize what I call are the top areas that you must focus on so you can write that one of kind press release. Now, these are not written in any...

In order to get people to notice your business or services, you need to get the word out. For those on a tight budget, you need to spend your money wisely, and advertising agencies can be quite...

Local business journals are read almost exclusively by active members of the business community in the immediate area. If you can get your business mentioned in your local journal on a regular...

People influence people. The old adage word-of-mouth advertising is the way to go is now reaching into the Internet realm. Social networking is sites that allow people to setup profiles pages with...

A publicity campaign is conducted very effectively by getting a great press release into the right hands. Here are some tips on writing a press release and conducting a campaign that will help...