Marketing Strategies

Selling live greenery around the holidays is an easy way to make money for your non-profit group.

It’s no secret that distributing promotional items is a vital part of any marketing campaign. These products have been shown to improve brand recall and increase favorable impressions amongst...

All businesses have to utilize discount pricing strategies for many purposes. It should be done carefully and at the right time to make sure that the business stays healthy for the long term. ...

Promotional gift baskets can help promote your business. They can be used to donate to charities, raffle at your business, or give away to special customers. It will not take a lot of time to...

Price lining uses a single price or limited price range to sell a product. It is also known as product price lining: "lining" as in product line.

Promotional items are a great way to reach target customers, to boost sales and to ultimately generate repeat customers. But a business owner can't just give away any promotional item; there has...

In a retail display, it is important to show the items that you want to sell. In order to have a great display, you'll want to put in items that are important to the people who would be shopping...

Having a sale isn't always fun, bur advertising your garage sale can be a blast. Not only will it boost the profits from your lawn or yard sale. Make more money and express your creative side...

When trying to wine and dine potential clients at a business mixer, just handing them a standard business card does not do much in terms of them remembering your company in the future. There a few...

A planogram is diagram that is used by retailers to plan how merchandise is to be shelved and displayed on the sales floor. They can be followed to the exact detail or used as a guideline,...

The sun is shining, the weather is fine. Yes Summer is the time of year when the only event as popular as the Saturday backyard bar-b-cue is the yard sale. Having a yard sale is a way to clean...

Promotional items can help a small business grow, so choose a relevant item, get the business name printed on it and hand it out to potential customers. Use a thought-out promotional item to...

I've been a seller and a buyer at many yard sales and flea markets over the years. It amazes me how poorly some sellers present their items. Merchandising mistakes cut into your profits. Here...

After Christmas is the clearance season in retail stores. Below are some shopping tips on what you may, or may not, expect in finding bargains. There are also a few words on how anybody should...

Imprinted pens, magnets, and other items used as promotional items can help advertise your business. Learn the most effective methods for spreading the word about your product or service with...

Marketing your business can be overwhelming when you don't know where to start or how to spend your time. Follow these tips to create a successful marketing action plan for your business -- and...

Many companies would have you believe that all you need is a business card to hand to people to start your own business. At the same time, they downplay the importance of the business card by...

Whether you have a start-up or existing business, keep in mind your business goal: to increase foot traffic and sales, promote your products or services and increase community and/or online...

Opening your own neighborhood store seemed like a good idea…until a franchise location selling similar merchandise opened a few doors down. Try these strategies to keep your business booming and...

If you create crafts, selling to high-income consumers can be a great benefit to your business. High-income customers are more likely to become frequent buyers and collectors of your work and...

A creative window display can prove to be an effective and inexpensive marketing strategy for your business. Done well, a window display can be attention-grabbing, drawing customers into your...

Trade show premium items are a great way to give your prospects something to remember you by. It must communicate your company's image and the marketing message you're sending. It will make a good...

Use mannequins in your shop window for visual merchandising. Visual merchandising is a marketing technique used to sell "easy-to-sell" items through the use of non-related items. For...