Marketing Strategies

Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into...

A focus group is a small group of people whose opinions are studied. Focus groups are most commonly used in the advertising and political industries.

Creating the right focus group can make the difference between getting targeted, relevant market research data and spending money on a focus group with little if any relevant output. Use the...

A focus group is a type of qualitative research in which multiple persons are asked to provide their opinions or feelings about a particular product, new concept or promotion. Focus groups are...

Many marketing research companies reward selected consumers for providing their opinions. If you're part of a focus group, you get to test and use new products before they are released to the...

A focus group is an excellent way to gain firsthand information of how your target audience feels about a product, project or policy. Preparation before, skillful moderation during and thorough...

The words "Focus Group" usually conjure up a boardroom filled with suits and people behind oneway mirrors trying to push marketing campaigns. However, the term "Focus Group" can be used to...

Focus groups are used to test new products and advertising concepts. Participants are asked to discuss or otherwise record their thoughts about and reactions to the information presented. The...

Focus-group moderating is a competitive field, but there is great demand for good moderators. Good moderators lead to satisfied clients, which brings in referrals and repeat business. This...

Marketing research is the gathering and interpreting of data for a specific problem a company is having. A focus group, or group interviewing, is one of the marketing tools used for collecting...

Marketing a casino is much different than marketing almost any other kind of business. With most other businesses you are always told to focus on finding new customers to replace ones that could...

Focus groups are an essential tool for marketing, political and research purposes. The key to the focus group's success is the moderator's ability to draw out responses that directly address the...

The use of focus groups began during World War II to evaluate public reaction to military propaganda films. The idea proved so successful that researchers, pollsters, program developers and...

Focus groups are a primary research technique in which eight to 10 individuals participate in a discussion led, typically, by a trained moderator. Users of focus groups vary from product/service...

A focus group is a structured group interview of typically 7 to 10 volunteers who meet specific demographic needs. The purpose of focus groups is to gain information and insight into how the...

Focus groups are one of the most important tools that any marketing department can use. Regardless of how good an idea you think you have, the true test has to come from introducing your idea to...

Two of the most common questions I’m always asked about marketing are, “Where do I begin? There’s just too much to do!” and “How do I keep from getting overwhelmed by all of the different...

Focus groups are planned discussions designed to elicit specific information, thoughts, or opinions from a targeted group of people. This article provides steps for writing focus group questions.

Companies of all sizes use focus groups to better their businesses. Whatever the intent of the focus group, the expense and time it takes to plan and conduct the focus group are recouped in the...

If you want your business to grow, it is imperative that you have an ongoing, targeted marketing program which can be managed year-round.

Using a focus group is a great marketing strategy. You get information from real people and you can use that to tailor your product, service or marketing efforts. You can determine their attitudes...

Marketing is amazingly simple in what it should accomplish, but it can be complex in how it is deployed. This is the reason companies need to focus on the things that really matter and impact the...

Consumer psychology is the close study of how consumers relate to the products they buy and services they use. Join the businesses who've found that a good grasp of consumer psychology and the...

Focus groups are one form of qualitative research that marketers typically use to gather opinions from a small group of people in specific markets. A telephone focus group is similar but can...

Market research is the process of gathering as much information as possible about your customers and how they view your company and products. With enough information, you can determine the best...