Marketing Strategies

In this Article we will talk about designing a store front for a business. What color or size should your Letters & designs be? What to put on your sign and why?, then be ready to Get in...

A good trade show booth is essential to your success in trade show marketing. Different types of businesses require different styles, so be careful in the look you choose. Design a trade show...

As a retailer, you can ill afford to give architecture, interior motif and visual merchandising short shrift. To attract discerning consumers to your door for the first time, and to keep them...

Many companies depend on a brochure to market their message or products to the public. However, many often don't think about brochure designing as a strategic method that involves an objective,...

Bold, graphic images adhered to windows of businesses are generally decal signs. Decal signs are signs cut from vinyl with a sticky backing, applicable for many surfaces, including windows and...

Every wholesale business owner inevitably wonders whether to use a professional design and printing firm or make labels using in-house software. Although using a professional firm guarantees a...

How would you describe your studio? Is it an artsy place where talented adults come to dance, paint, draw or sing? Maybe you run a facility for kids who show an extraordinary amount of ingenuity...

When Budweiser was bought by a Belgian company on July 16, 2008, a portion of the beer-brewing population merely nodded their heads. These were the owners of microbreweries, which have increased...

A logo is the most important graphic element for a company. It is its visual identity. Once a business becomes known to the public, the logo becomes a recognizable visual entity representing the...

Marketing for a design firm is essential to obtaining new clients and securing additional work from existing clients. Whether your design firm concentrates on web-based design, clothing design,...

Effective graphic design artists create a marketing strategy that maintains a high project load and a constant stream of new clients balanced with repeat business. Whether your graphic design...

Product packaging does more than sell what it contains. It also sells the company that made the product. Ideally, customized packaging helps shoppers identify a specific brand from a distance and...

There are many ways to let people know about your business or product. Business cards and flyers can be an inexpensive and effective way to advertise your business. They are portable, grab...

It takes a lot of thought and preparation to come up with an eye-catching design for a T-shirt. Some people attend art school to learn the basics of good design, and others never have any formal...

Good company letterhead not only catches the eye of the person receiving the letter, but it also gives important contact information. A well-designed letterhead can make your company look...

The way any product is packaged and looks on the store shelf plays a big part in whether or not shoppers will be interested in buying it. If the packaging looks drab and boring, shoppers will...

Beyond just creating a good-looking store with aesthetically pleasing displays, retail store design is well thought out to set up a store in a certain way and optimize space and sales. The way a...

Graphic design or visual communications is the use of typography, graphics and layout to enhance the readability and effectiveness of a message in a visually pleasing way.

When designing a marketing plan, know that the plan hinges on the costumer's media consumption habits. Find out more about how to design a marketing plan with tips from a marketing professional in...

When it comes to showing someone you care on a birthday, holiday or anniversary, you probably find yourself looking at the array of greeting cards available at the local store. It can be...

Graphic design projects may come from an organization that issues a Request for Proposal (RFP), or a graphic designer might seek to obtain a project that may or may not be advertised by a company....

Designing logos is one of the great underrated talents. People look at the Nike swish or the McDonald's arches and think it looks easy enough. However, designing a professional logo takes a lot of...

Your new business is about to make its debut but before you introduce it, you need a logo. This powerful symbol does more to identify a brand---it acts as a symbol that embodies your business...

Neon signs provide an extra boost to whatever you're advertising. Hip in a retro way yet appropriate to many entertainment venues, neon signs are reasonably easy to design. Using an online vendor...

There are many trade show exhibit mistakes made by trade show exhibitors. Here are just a few.

School logos are graphic designs intended to communicate and portray a school's spirit, theme and message. School logos, just like business logos, are designed to be simple, clear and catch the...

Business cards are an important part of your business, and making your own salon business cards is one way to ensure that your cards portray a true image of your company. There are three ways you...

Is your company fast-paced, innovative or technologically advanced? Or is your company stable, experienced and trustworthy? Or is it creative, responsive and customer oriented? Regardless of the...

Many companies would have you believe that all you need is a business card to hand to people to start your own business. At the same time, they downplay the importance of the business card by...

Have you ever been placed in charge of set design for a new company product or trade show exhibit? It can be a daunting experience trying to determine exactly what would best enhance your product...

A business card is a necessary component of building business identity. The branding of an enterprise through customized stationery, logos and letterhead is important for establishing...

Business cards are a great tool for promoting your business as you can hand them out to prospective clients. One way to create an even better card is to design a color business card that is also a...

Business logos refer to the graphic design, logotype, and colors that are used to establish a company identity. The importance of a solid business logo cannot be overstated. Since it is one of the...

Your graphic design portfolio is your best marketing tool. It is a selection of your works printed on fine paper, mounted on art board and collected into a zippered portfolio case. When you...

In days gone by, a crest was the uppermost symbol displayed on the coat of arms chosen by royal houses, individual royals, and rogue nobles who designed their own to showcase their separation from...

The key to gaining market positioning is through brand differentiation and increased exposure. In order to gain market position against your competitors, you must accomplish brand differentiation...

Coming up with a new idea can be exciting. You feel like you've discovered something that noone has thought of before, and that you have some creative genius that finally was able to come to the...

Written By: Maria Vang Brochures can be a powerful tool to promote one’s business, service or product but if they are not designed properly they might end unnoticed among the many other brochures...

An effective way to advertise your business is to print your logo on commonly used items such as T-shirts, handbags and umbrellas. Umbrellas have a way of reaching an audience that T-shirts might...

Microsoft Publisher, part of the Microsoft Office Suite, is one of the most useful tools for in-house marketing of your business. When you need to produce a flyer, brochure or web-site design,...

You've put your heart and soul into a home based business. You're ready to sell your product or service. All you need is a marketing strategy to get your business off the ground. Follow these tips...

Developing a cohesive business identity is one of the most effective ways to make an impact on potential clients. When clients begin to associate a business with a look and feel, you have achieved...

A business card says a lot about a person and what they do. It's often the first impression, so be sure to make it a lasting one! Don't be hasty and boring. Go beyond the basics. Dazzle your...

Many companies, both large and small, have logos that are made up of linked letters. IBM, CNN, and GE logos all are made of letters that link in their logo design. Modern software programs make it...