Marketing Strategies

Operating a self-storage business can be a lucrative venture, but attracting customers is always a challenge. Aside from conventional marketing, such as Yellow Pages and radio, television,...

Ten strategies to stretch your marketing dollar. If you are in business and you are in a tight budget, this article is for you. I will show you how to promote your business and get more sales for...

Customer loyalty is very crucial to the success of your business. You want to satisfy your customers so that they will remain loyal to you. Here are tips that will help you increase your...

Creating demand begins with a solid marketing plan and includes foundational assets that will shape the way your company is perceived. You must have a clear understanding of your competitive...

Marketing your home-based virtual assistant business begins with a company Web site. This will be the very first impression potential clients will have for your services. However, that is only...

A shoe brand is more than just the name or design of a product. It is the way that a consumer connects, relates and identifies with your core message on a conscious and subconscious level....

Visit the Johnson & Johnson website (see References below) and you'll see the company extolled as "The world's premier consumer health company, the world's largest and most diverse medical...

What’s a tagline? A short descriptive phrase, often accompanying your logo, which communicates the personality associated with your professional practice (or small to mid-sized business) on...

If you look around, you will see that we are in an economic recession. While this is bad for corporate America, it can be great for you as a freelance writer. The reason for this is that...

This article explains the essential information that should be reported when communicating the results of a univariate statistical analysis using basic regression techniques, in particular the...

When designing your own product labels, you want to make them as appealing as possible, which often means drawing a detailed design by hand to make it exactly the way you want it. Obviously, you...

All products and services go through what is called a product life cycle. The life cycle of a product is the straightforward. There is an initial introduction phase, followed by the growth and the...

Marketing Plans are used as guides and or proposals of how to market a product or service. The Marketing Plan provides the advertising strategies and forecasts revenues and profits, outlines...

Creating a marketing plan for a telephone company is one of the first keys to building a successful business. A good plan will help you to define your goals, target your market, choose your...

There’s no denying that we are in a recession. Recessions are bad for corporate America and great for freelancers. Why, you ask? Recessions are profitable for freelance writers because corporate...

Getting a consumer to notice a new food product can be difficult. One way to connect with the public is through marketing. By using certain tactics, you can develop a clear business model and a...

Any author who studies the marketplace knows that the competition for space is fiercer than ever, and that no publisher--no matter how deeply pocketed--can be counted on to do everything. Without...

Market development describes a specific business growth strategy through which your company enters into a new market with an existing product or service. Expanding your business into new markets...

Designing logos is one of the great underrated talents. People look at the Nike swish or the McDonald's arches and think it looks easy enough. However, designing a professional logo takes a lot of...

Regardless of the kind of insurance you are selling, good things happen when you have a healthy flow of qualified leads. If you always have a prospect to talk with who may be inclined toward your...

Obtaining a patent is not easy. It takes hard work and dedication to get a product on the market. It is possible, but a person needs to be willing to put in the time and do the research. Is it...

Someone once said that there are no new products left to introduce to the market. Tell that to a marketer who continually introduces new products that are successful. It's not so much a matter of...

Younger people are the life blood of the life insurance business because of the myriad reasons they need coverage. But there is also a market for seniors who need additional life insurance for...

Without a flow of qualified leads, a life insurance salesman will not be successful regardless of how long he has been in the business. A close second is how he presents his products, and how...

Bringing a new product to market requires a strong vision and an experienced marketing and advertising team behind it. It can take months or even years before a product can enter, let alone, break...

Whether your are an old hand at selling life insurance or you are just beginning, you realize that the life blood of life insurance sales is quality leads. What distinguishes a star life insurance...

It's time to revamp your company's logo if it looks dated, not as crisp as it should or if the colors are off. It's also time to revamp a business logo if it no longer accurately represents the...

The fact that you've developed the latest set of electric curlers that sing doesn't mean your invention will sell. According to marketing experts, inventions--even those destined for success--take...

At best, I am simply an entrepreneur! I come from a background of marketing (online and offline), have an extensive sales and business development background and am online business entrepreneur...

Who am I? At best, I am simply an entrepreneur! I come from a background of marketing (online and offline), have an extensive sales and business development background and am online business...

In order to self publish your work, you must market your work in order to be successful. The digital age has cast new horizons for both well seasoned and aspiring authors alike who wish self...

While most customer testimonials are bunk, we still rely on them as we ponder making a buying decision. It's difficult to separate those that are fabricated from those that have come from...

Cold calling is the bane of the existence of most salespeople. The so-called “hit rate” is low, and the incidence of rejection is sky high. Yet countless companies rely on cold...

Business is about making money. Even if you’re a genius and saint, you can’t stay in business unless you make a profit. Profitability is a lot more predictable than most people...

Companies often spend a lot of their time analyzing sales numbers and simply assume that profits will naturally follow. Unfortunately, most businesses do not see the error of their ways until the...

Making more money by targeting fewer people may sound crazy, but that's the essence of niche marketing. By focusing your services or product to a specific demographic--Latino seniors,...

Recovering a corporate image after a scandal can take years of hard work and careful planning. Public images once tarnished are difficult or even impossible to remove from a consumer's mind. Many...

Making perfume is an old art, traceable to ancient Egypt, Rome and Mesopotamia. Once considered the domain of alchemists, the makers of perfume were both feared and revered. Today’s perfume...

Creating a suspenseful marketing plan for your business can generate a lot of favorable publicity for your organization or it can be a flop. This can be a rather difficult publicity method. But if...

Marketing is the creative and analytical core of all businesses. Marketing is often seen as artistic or creative, though it would be more accurate to say that marketing encompasses the creative...

What’s the point of writing a masterpiece if the title you choose for your book isn’t compelling enough for anyone to pick it up? It’s time well spent doing the research...

A candy store, like any other retail business, profits from attention to detail in designing a space customers will delight in. Whether your candy store is in a tiny kiosk or a rambling...

Opening your own neighborhood store seemed like a good idea…until a franchise location selling similar merchandise opened a few doors down. Try these strategies to keep your business booming and...

A corporate identity is the personality people associate with a company. It is presented by a visual brand, communication, and corporate behavior. Transforming an already established corporate...

A marketing report is a very detailed strategy of how you intend to market a company's products or services. Included in the report is a great deal of valuable and important information. Because...

Being a writer is a lonely business. You spend hours alone, working at your craft, just you and your thoughts and your writing instrument. Most writers do not collaborate or work in groups with...

You can tell people that you're an authority in your industry or profession even if you aren't. However, people will soon find out that you're just relaying old information in the same way that...

Starting a small business with your invention is a great accomplishment. Many inventors, however, dream of taking their product to the national market because they associate it with complete...

The modern mom is well-informed, active, Internet savvy and concerned about her family and the world around her. She often works outside the home--though not always--and generally has money to...

Real estate markets cycle up and down. Often these cycles follow the economy in a local area, a region or across the country. If you meet the special real estate advertising challenges in a down...