Direct Marketing

A letter of intent is often used by non-profit organizations for obtaining grants and putting together proposals. Although each letter of intent may be unique in its content, all such letters...

These days, everyone is cutting back. If your business finds itself in the position of having to give what could be construed as bad news to your customers, think of it as an opportunity to put...

Though 2-page fundraising letters almost always get more response, 1-page letters work well as reminders. If you’ve already sent out a 2-page fundraising letter, it’s helpful to send a 1-page...

Though two-page fundraising letters almost always get more response, one-page letters work well as reminders. If you’ve already sent out a two-page fundraising letter, it’s helpful to send a...

No matter what anyone says, the numbers prove that 2-page fundraising letters get better results than their 1-page or 4-page counterparts. As with anything else in direct mail, writing a 2-page...

Whether used to communicate last-minute information or as a tool to highlight something you don’t want the reader to miss, lift notes can be a powerful addition to any direct mail package. Think...

Your donors need and deserve a different fundraising letter than what you send out to your prospects—a letter that recognizes their past support, emphasizes how that support has helped and urges...

The only way you are going to persuade someone to support your organization is by effectively illustrating how your programs and services solve a problem. That’s hard to do in just one page, which...