Direct Marketing

No matter how good you are at what you do, marketing is usually the more important factor in determining the level of success of your consulting business … and … lack of marketing is often the...

Phone selling has advantages and challenges. You can call more people than you could visit per day. The more potential clients you talk to, the greater your chance of closing. However, appearance,...

Sales are a combination of art and science that requires knowledge of your prospects as well as your products. In closing a deal by phone, you should understand the cues, responses and steps in...

This article provides easy-to-follow steps to creating an outline to respond to a RFP, or request for proposal. A request for proposal is simply a client's written statement expressing a business...

Securing more work from existing clients is ideal for post-production freelancers. This saves time and money, since you avoid spending energy selling yourself and your talents, as well as getting...

Social networking, Chambers of Commerce meetings and client lunches are all popular ways for people to make a business connection. Marketing your business effectively and establishing points of...

Underwriting in non-commercial Community Radio is a complicated animal. It's not quite an announcement, it's not quite a commercial, only certain words and phrases are OK...you get the point. ...

Telemarketing is one of the more grueling jobs out there. Unfortunately, I was good at it and ended up supervising and managing. In this article you will learn how to telemarket for leads,...