Direct Marketing

Pay per call is Commission Junction’s new affiliate marketing program. Based on the same principle as pay per click advertising, PayperCall is a new option for earning a residual commission...

Barron's Dictionary of Marketing Terms defines advertising as "the paid form of a non-personal message communicated through various media; persuasive and informational; designed to influence the...

As a small business owner, advertising is an essential ingredient needed to let people know about your business. Who are you? Where are you located? What do you offer? It is important to...

For many high school yearbook teams, the financial requirements of creating a well-made keepsake can be a challenge. Often this problem can be solved by selling advertising that allows local...

Direct mail advertising has been used for centuries. It began with documents written by hand or carved in stone. The process and popularity of direct mail evolved and grew with the invention of...

Every day, millions if not billions of dollars are spent on advertising. All of it just to grab the attention of potential customers. What if I were to tell you, whether you need advertising or...

Billions of dollars are spent on advertising. When you have a new product to introduce, many launch an ad campaign. When there's a sale, you see a big ad in the newspaper. Advertising budgets...

Tired of hunting for customers? Drive them to YOU. The purpose of marketing is simple: bring in the leads that turn into sales. Here are some ideas to get your customers knocking down your door.

Newsletters are a great marketing tool if used effectively. They can tell your consumers about what's going on in your company and inform them about any products and services they may be...

There are many forms of marketing out there. Some are very cheap and effective. Others are not so cheap, but still very effective. If there is a significant budget reserved for marketing, that...

Instead of focusing on creating a call to action for recipients of your direct marketing materials, you can instead use those materials to simply advertise a specific product or to create brand...