Direct Marketing

There are countless ways you can promote your business for free. You can take out a free classified ad or hang up flyers at local stores. You can even pass out your business card to friends and...

A save the date card serves as a heads up to allow the recipient sufficient time to prepare for a significant event. Annual celebrations, conventions or other significant circumstances,...

Design display boards are used to create a comprehensive, colored rendering of a design so that a client, investor, employer or judge can evaluate the overall design. Display boards are used in...

A sales plan consists of the strategic objectives sales managers and staff wants to accomplish and the specific tactics they will employ to achieve them. It includes information regarding what,...

Use samples to boost credibility among customers, increase knowledge among staff or vendors and enhance marketing campaigns. Sophisticated product samples can act as prototypes to attract...

A newsletter offers the perfect way to connect with your clients or customers in a format they can relate to. Great newsletters are easy to read, have targeted and interesting content, and provide...

The best way to put people on mailing lists is to gather the names of people who truly want information about your products and services. By developing effective strategies for building your...

Cellphone marketing provides businesses with cheap, personalized direct advertising to clientele. Unlike cold calling, cellphone marketing is more easily personalized for each client, can be...

When marketing to businesses, whether it is through cold-calling, direct mail or telemarketing, knowing and using the owner's name will significantly improve the success rate. But finding the...

If you have multiple mailing list spreadsheets and want to combine them, fire up Excel. There are a few scenarios that make the process a bit more involved than a cakewalk. We'll look at scenarios...

Companies purchase mailing lists of consumers who have purchased products and services like the ones they sell. In turn, they use these lists when mailing out catalogs and direct mail pieces to...

Using direct mailers to advertise your company, products or services has a lot of advantages. From simple cover letters to postcards, sample packages to multi-part campaigns, direct mail can serve...

Aside from raising money, the goal of an annual fund drive call is to reach your community and generate instant recognition --"Oh! You're that group!"--so that you remind people about your role in...

Business letterheads are used to announce from whom a letter or memo is received. However, business letterheads do more than serve this basic function; they also create an impression of the...

A small business can be home-based, a brick-and-mortar store, or anything in-between. But every type must generate leads. Whether you reach your local community or the global market, certain...

If you are part of a school's sports program, or a sports camp, you need to market yourself and let kids know what to expect from the experience, along with what times try-outs are. Brochures are...

Each credit card company wants to make sure that when consumers are ready to apply for new credit it will be the first company that comes to mind. Soliciting a credit card in a store serves to...

When an individual or group is in the wholesaling business, they are selling goods in quantity at a lower price for resale by retailers. You might have heard about others selling online and...

A great way to market your business successfully is by preparing and creating an attractive presentation booklet. This marketing tool should explain what your business is all about, the...

Thermographic printing is traditionally used in stationary, i.e., business cards, invitations and letterhead. It is also used for book covers, greeting cards, small postcards and posters. ...

Fluorescent colors are very bright because they absorb ultraviolet light. Printing fluorescent colors is considered to be a custom job, which is more expensive than standard printing jobs and...

A mailing system can be a cost-effective way for your small business to reach current and prospective customers, provided your mailing list is properly targeted. An effective list should contain a...

Making money by selling mailing lists entails setting up a marketing campaign. Many businesses, including catalog companies during the holidays, use direct mail to market their products. These...

In order to leverage the benefits of email marketing, you must have a list of potential customers to reach. Whether you achieve this by allowing users to opt-in on your website, or by purchasing a...

A mailing list full of potential customers is a must for any small business, but of course, the first step is discovering how to develop such a list. There are many ways you can go about building...

The primary purpose of mail surveys is to get to know your customers better. This new customer data contributes toward better customer satisfaction, which in turn can deliver monetary profit. With...

Direct mail is still an effective way to increase your business's revenue, but you need to do things right to capture your customers' attention. Otherwise, you won't get a good return on your...

Businesses use mailing lists to reach potential customers or business contacts. Finding the right list to fit a company's needs can result in increased sales or clients. There are several ways to...

Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a...

Mailing lists can be rented from a variety of sources, including magazines, associations, public records and catalogs. The best source is a mailing list broker that has access to a wide variety of...

A good mailing list is essential for anyone who wishes to market a product or service. You need to know the latest techniques for building email lists as well as traditional mailing lists. Since...

Great products may sell themselves, but not if they don't get noticed. At trade shows, each exhibitor is trying to out-do the others to attract attention to their booths. Creating a booth display...

Junk mail is everywhere. It's in credit card offers mailed to your home, in sleazy spam sent to your email inbox and on the phone when a telemarketer calls. You get on mailing lists because when...

Many national non-profit organizations, such as the Girl Scouts of the USA, use standard fundraising forms for their yearly campaigns. However, smaller, local non-profits need to create their own...

Although seemingly daunting, cold calling to sell life insurance can become a quite effective tool for your life insurance business if you employ proven and effective techniques. There are several...

A well-scripted, beautifully illustrated brochure will help you achieve higher gift-basket sales. Having a brochure to show a potential client could help you get pre-sale baskets or sell...

According to the Direct Marketing Association, direct sales (including catalogs) performs as well and often even better than general advertising methods. You can take advantage of direct marketing...

T-shirt logo designs are unique concepts that begin as a mere thoughts and are brought to life through a simple transfer process. T-shirt logo designs are usually created in a digital graphic...

You could spend $125,000 for inside-front-cover placement in Cosmopolitan magazine--with its circulation of three million--or less than $100 to run a fraction of a page in a local magazine with a...

T-shirts today are very much in fashion and come in a variety of brands and styles. No person's wardrobe is ever complete without a few trendy T-shirts to wear. Whether you are in the...

Tourists use county travel brochures to learn about an area while planning a visit. A successful county travel brochure relies on careful consideration and design of the content. Your visitors'...

Fast food chains are becoming increasingly commonplace in nations around the world. Many American-based companies have expanded into, and are thriving in, the global market.

Advertising your products and services doesn't need to be expensive. You can easily keep in touch with clients and make money using postcards with direct mailing best practices. It's...

Generating good, qualified phone leads is tough. You must be persistent and consistent in order to create a steady flow of leads. There are really only two ways to get good leads: Pay someone else...

Distributing mailers is a functional way to get the word out about your business. Mailers are useful for introducing a business to the area, offering special sales or discounts, or simply...

The ease with which consumers can view video on DVR players, DVD players and on-demand video streaming through the Internet makes the idea of watching movies on 16mm and 35mm film reels seem...

The Nielsen TV ratings have been the primary means of measuring advertising rates in television for the past 50 years. To take part, you must be invited to participate through a random sample....