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To make their products and services stand out from those of their competitors, companies often rely on skilled advertising teams to create campaigns that promote their products in a unique and effective way. Advertising senior executives oversee advertising account staff and coordinate all facets of campaign creation and management. They often serve as the direct line of communication between clients and the creative team and perform other management activities, such as accounting for client billing, projecting income for the agency and reviewing the performance of junior staff. While many employers require only a bachelor's degree, many advertising senior executives pursue…
Advertising executives have duties that vary according to the services offered and the types of clients they serve at agencies. However, full-service advertising agencies typically have four buckets that comprise the activities of advertising professionals: creative services, marketing services, account services, and management and finance. At the top of this organizational chart are the executives or vice presidents who oversee these advertising functions in order to develop plans that meet clients’ financial and advertising goals.
Advertising sales executives, also called account executives or sales representatives, sell advertising to businesses and advertising agencies for various media companies, such as television and radio stations, websites, magazines, newspapers and telephone directories. Because advertising generates such a large share of revenue, sales executives play a key role in most of these companies.
