Advice on Marketing Your Janitorial Services
Running your own janitorial or cleaning service can provide a steady source of passive income and freedom from a nine-to-five job. Finding and retaining customers is key to success, and to get customers, you have to market your business to the local community.
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Significance of a Niche
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Local businesses may receive marketing materials from several different janitorial services. Getting their business requires standing out and offering unique services. For example, a "green" or natural janitorial service may attract customers who are interested in products and solutions that do not induce allergies or pollute the work area with toxins. Other niches include only offering specific services such as maintaining the bathrooms or cleaning the windows on a weekly basis.
Considerations
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Print professional business cards with the name of your business and contact information. Feature a website, if applicable. If there is room on the card, provide a snapshot of the cleaning services offered by your janitorial business. Make it your goal to visit a certain number of businesses a day and leave a business card for the office manager. Get the office manager's name and phone later to make contact.
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Effects of Cold Calling
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Calling businesses to offer your services may invoke nervousness. However, you can reach more business owners using this method when compared to going business-to-business by foot. Cold calling presents certain challenges because most businesses have a receptionist answering the phone. If you choose to go this route, introduce yourself and your reason for calling. If the office manager or owner is unavailable, get their name, leave your number and follow up within a couple of days.
Benefits of Advertising
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An effective advertising campaign attracts businesses that are looking for a janitorial service. Place an ad in the local yellow pages, create a business website and look into direct mail campaigns that include placing ads in mailed circulars or mailing postcards to businesses.
Features
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Featuring a special promotion for new businesses helps draw in new customers for your janitorial business. Promotions can include one free cleaning with a signed contract or providing a free cleaning if the customer agrees to provide a certain number of referrals.
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References
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