Business Etiquette in Finland

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Practicing business etiquette in Finland will help negotiations go smoothly.

Finland professionals conduct a number of business deals with colleagues from countries like the U.S., the UK, Sweden and Russia. Finland exports items like metals, machinery and paper products. This is why it is essential for international professionals to be aware of Finland's business etiquette before visiting the country. It will successfully secure and establish business deals, and make a favorable first impression.

  1. Greetings

    • Finnish people are not overly affectionate, so greetings tend to be brief, and without excessive physical contact. It is customary for Finnish men to greet each other with a short, firm handshake, while maintaining eye contact. Women usually shake hands at an initial business meeting as well, but can hug one another if they are also friends. It is acceptable for men and women to shake hands with one another in a professional setting. Good friends can exchange a light hug, and some Finnish individuals who are well-traveled and have adopted the "kissing culture" that is common in other countries can kiss one another on the cheek when greeting.

    Professional Attire

    • Attire for Finnish people is generally modest, but not overly formal. Men should wear dark-colored business suits (black, navy blue or dark gray), and conservative ties to the office. Women can wear pants or skirt business suits, or a blouse with a skirt or dress pants. Depending on the industry, it might be acceptable to dress in business casual clothing, but it's always best to check with someone from the company first, so as not to be inappropriately dressed at the meeting.

    Professional Titles and Business Cards

    • While Finnish professionals often greet each other by first name, it is best for international colleagues not to do this unless invited. It is also improper etiquette to repeat a colleague's first name excessively during a conversation. There isn't a formal method for handing out business cards or receiving them, but it's always safe to treat the card with care and respect. For example, refraining from folding the card or writing on it is ideal.

    Punctuality and Business Meetings

    • When doing business in Finland, it is essential to be on time, as meetings tend to start right away, and small talk is not common. Since Finnish professionals usually do not require face-to-face meetings, it is acceptable to conduct business via email until a decision is reached concerning a negotiation. Businesspeople in Finland also value long-term business relationships. Since small talk is not reserved for meetings, the relationship often will be fostered after business hours, at a restaurant or sauna. Saunas are an integral part of Finnish culture, and an invitation to one should never be turned down. Professional discussions are often conducted at the sauna, and are commonly followed by a business lunch. During the discussion, it is not proper etiquette to ask Finnish professionals questions about his religion, political beliefs or employment.

    Giving Gifts

    • It is not customary to give gifts to a Finnish professional in a business setting. If invited to a Finnish person's home, it is best to bring a gift of flowers for the host--yellow or white flowers should be avoided, as these are only used for funerals in Finland. Quality chocolates or a bottle of wine are acceptable gifts as well. Gifts should be neatly wrapped or presented, as the Finnish tend to open their gifts right away.

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  • Photo Credit drapeau de la finland image by Charly from Fotolia.com

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