Role of Communication in Business
Communication plays a significant role in the success of a business. According to Air University, business communication, also called professional communication, became an issue in the 1920s, when expanding businesses realized the need for structured communication. Business communication can be used to influence customers to purchase a product/service, motivate employees to work hard, and communicate a company's vision to workers or customers.
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Significance
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While cliché, the idea business can't exist without customers remains true. Considering this, marketing proves to be an important aspect of professional communication. The first step of marketing involves fulfilling the potential of potential customers. Once you have turned a potential customer into a new customer, the next marketing challenge includes turning that customer into a regular. Pearson Education, the leading educational publisher, recommends offering personalized customer service to help with customer retention.
Flow
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In regard to communication, flow refers to the direction a communicated message travels. According to Pearson Education, effective business communication involves obtaining feedback. The emergence of electronic communication methods, such as voicemail and email, has helped to make feedback more attainable. For example, Pearson Education cites online forums as a good place to obtain constructive criticisms from your workers. Using these constructive criticisms, you can make changes in your workplace to improve worker satisfaction and overall productivity.
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Benefits
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Businesses have benefited greatly from the rise of electronic communication methods such as videoconferences, instant messages and websites. The benefits of electronic communication include the removal of time and distance as obstacles to communication. Thanks to technology such as teleconferencing, you can remain connected with others in the workplace, even if you find yourself in a different location.
Global Communication
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International businesses find global communication, communication between different cultures, an important part of business. According to Kwintessential, a company that trains workers to be culturally sensitive, global communication plays a crucial role in achieving your international business goals. Understanding different cultures serves as the baseline of global communication. You can gain understanding of other cultures through doing research, taking cultural sensitivity classes, and learning from personal experience.
Warning
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If used incorrectly, communication technology can serve as an obstacle to effective business communication. Pearson Education names information overload as one obstacle to professional communication caused by communication technology. Information overload happens when you receive too much information at one time, leaving you unable to process all the messages you receive. In an article written by Susan J. Bethanis, author of "Leadership Chronicles of a Corporate Stage," for Macroworld Technology, Bethanis recommends using communication technology to facilitate, not replace, communication. For example, use email to schedule a face-to-face meeting. This can help reduce the risk of information overload.
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References
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