About the Apple Computer Company

Apple computer company is the original name for Apple Computer, Inc. Apple is a multinational, publicly traded company on the NASDAQ stock exchange with the call sign of AAPL. Focused on consumer electronics, including computers, music devices and mobile phones, Apple is known for pairing innovative style with the latest in technology. Apple was named the most admired company by "Fortune" magazine in 2009.

History

Steven Wozniak and Steve Jobs founded Apple in 1976. The first computer designed and built by Apple was called Apple I and was sold in 1976. The second generation, Apple II, was introduced in 1979. In 1980, Apple became a publicly traded company on the NASDAQ stock exchange. The company released the innovative Macintosh computer in 1984 after a well-publicized "1984" advertising spot aired during Super Bowl XVIII. After the success of the Macintosh, the company struggled to retain profitability until introducing the iMac in 1998 and the iBook in 1999.

Products

Notable Apple computer lines include the Apple line, the Macintosh line and the iMac line of computers. In addition to computers, Apple has expanded into the music industry through the iPod portable music player and the iTunes music store. Apple has also entered the cell phone industry with the introduction of the iPhone.

Environment

Apple Computer Company has made a public commitment to reducing the environmental impact of its products through eliminating mercury, arsenic, polyvinyl chloride (PVC) and brominated flame-retardants from computers and other products. The company also strives to reduce packaging, increase energy efficiency and include recyclable products whenever possible.

Financial Information

Apple Computer is a publicly held company through common stock. There have been three splits since the company went public, in 1987, 2000 and 2005. Apple runs on a fiscal year that begins and ends at the end of September. For 2009, the fiscal year was September 28, 2008 through September 26, 2009. Financial results are available on Apple's website, including 10-K annual report filings. Quarterly analyst conference calls are available in real time on Apple's website through the QuickTime software and are available for review for a period of time after the termination of every conference call.

Leadership

As of June 2009, Steve Jobs was the CEO of Apple, with Tim Cook occupying the Chief Operating Officer position. Daniel Cooperman, Scott Forstall, Jonathan Ive, Ron Johnson, Bob Mansfield, Peter Oppenheimer, Mark Papermaster, Phil Schiller, Bertrand Serlet and Sina Tamaddon all held Senior Vice President positions in different functional areas.

Headquarters and Contact Information

Apple Computer, Inc., is located in Silicon Valley at 1 Infinite Loop, Cupertino, California 95014. Sales information is available by calling 800-MY-APPLE and investor information is available at [phone].

References

• Apple Investor Relations
• The Apple Museum
• "Fortune" Magazine; Geoff Colvin; "The World's Most Admired Companies 2009," March 16, 2009