An advertising producer is someone who develops ads, commercials and other forms of marketing for a client or company. Advertising producers work in a wide array of industries and have a multitude of responsibilities. Some work for advertising firms or agencies. But regardless of industry or company, advertising producers share a common goal: To help businesses generate income by making potential customers aware of their products and services.
Advertising producers develop campaigns for clients by designing ads for print publications or websites, or even creating broadcast commercials to be used on television and radio. Ad producers come up with catchy jingles and logos, trying to promote their client’s brand at every opportunity. Ad producers need to be aware of their client’s or company’s budget and try to find cheap, yet effective, methods of marketing. They may oversee the writing and editing of press releases, which can result in free advertising via print and broadcast reporters.
An advertising producer needs to be highly innovative, developing strategies that enable her client to stand out among the competition. She must be an outstanding communicator, as she interacts with everyone from clients to commercial directors to graphic designers on a daily basis. She should know how to market via broadcast, video and print, understanding the tools used to make those methods possible. Therefore, advertising producers must possess strong computer skills, and be organized, driven, energetic, professional and dependable.
Most agencies and companies only hire producers who have obtained a bachelor’s or master’s degree in advertising, as well as an impressive portfolio developed while in college or a related industry. Areas of study for ad producers typically include marketing, sales, business, administration, public relations and communications. Some aspiring ad producers study broadcasting and journalism as well, just to get a feel for how those industries work and how they might be able to use them.
The median salaries for advertising and promotions managers, which includes advertising producers, was $88,590 per year in 2012, according to the U.S. Bureau of Labor Statistics.
Jobs for advertising producers were expected to increase by 12 percent from 2012 to 2022, according to the predictions of the U.S. Bureau of Labor Statistics, about an average pace for job growth.
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