What Is the Pay Scale for a Marketing Manager With a Bachelor's Degree?
When it comes down to the advertising, promotional and selling aspects of a company, marketing managers around the world are the ones responsible for ensuring everything goes smoothly. It is the marketing manager who maintains a company image, identifies markets for the products and services of the company, originates a plan to produce business, and continually monitors progress. The salary for marketing managers is based on experience and education.
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Identification
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According to Marketingmanager.com, a marketing manager develops and maintains a brand's image and originates marketing and communication plans to produce, preserve and enhance an existing business. Marketing managers generally consist of individuals of upper management, middle management and senior management, as they typically have the most marketing experience, education and skills. Occasionally, such positions are offered as entry-level jobs to recent college graduates who have the right education but minimal experience.
Function
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Marketing managers work collaboratively with several other departments in a company such as advertising, promotions, public relations, sales and accounting. Individuals such as the marketing specialist and marketing assistant work under the marketing manager. Usually, a marketing manager will receive advancement opportunities from his company based on performance.
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Education
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A marketing manager position requires at least a bachelor's degree with a concentration in marketing; some companies prefer a master's degree and thus grant a greater salary. With either degree, common course work includes classes in marketing research, consumer marketing and principles of marketing. Classes that showcase an individual's creative side can be beneficial on a resume.
Considerations
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Marketing positions are competitive, although the job market for marketing mangers is expected to increase by 13 percent through 2018. Marketing managers are typically salaried positions but benefits and bonuses vary from company to company.
Salary
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According to Payscale.com, the average salary for a marketing manager in 2010 was $42,538 to $58,935. Salaries vary according to region, experience and industry. The lower salary of around $42,000 was for entry-level candidates and the higher salary of around $58,000 was for more experienced workers. College graduates have an edge over others competing for the same job due to their most recent college experience. Other jobs that offer similar salaries as marketing managers with a bachelor's degree, include electrical and software engineers, banking and business analysts, pharmaceutical sales representatives, and veterinarians.
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References
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