Network Marketing Certification
Network marketing focuses on distributing products or services through independent sales consultants. Network marketing is a form of direct selling and is also known as multilevel marketing (MLM). Although certification is not required to break into a career in network marketing, certification in sales, marketing and network marketing can be beneficial.
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Benefits
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Courses in network marketing certification provide tips and suggestions for dealing with customers, managing sales leads, building a sales network and effective sales strategies. Since network marketing associates manage their own businesses, entrepreneurial and business administration coursework can be beneficial as well.
Job Outlook
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According to the Direct Selling Association, the direct selling industry accounts for global revenues of more than $100 billion. The U.S. Department of Labor Statistics indicates job growth for marketing and sales will continue to grow 13 percent through 2018. Working in direct sales as a network marketing consultant gives you an opportunity to run your own business. Network marketing jobs can be full- or part-time making it a way to supplement income and maintain job security.
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Skills
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Individuals interested in obtaining network marketing certification should enjoy working with others. Direct selling involves developing and maintaining relationships with customers to sell and market products and services. The ability to generate and manage sales leads is critical. Strong communication and presentation skills are also recommended.
Associations
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The Direct Selling Association, Direct Marketing Association and Multi-Level Marketing International Association provide members with insight, research and information to help network marketers find companies who offer direct sales opportunities. Associations also are a resource for networking with other network marketers, finding tips for success and news on the latest industry trends. Many offer seminars, workshops and online courses for continued professional development.
Resources
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Community colleges are a resource for obtaining sales, marketing or network marketing certification. The length of most certification programs is one year. Associate's degree programs are also offered at most community colleges in sales, marketing and management. Online courses are offered by industry associations and corporations that use independent sales consultants.
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References
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