Communicating in business is one of the many important aspects of developing a strong organizational culture. How members of the organization communicate with each other can add to or alleviate conflict and misunderstandings. Beyond simply talking to one another, communication in business represents a larger objective in businesses. Communication opens doors to other businesses which increase profit and directly affect globalization. Globalization is moving progressively forward and therefore business communication must do the same.
Business communication generally comes in two forms, . One form is written. It is important to understand how powerful written communication can be. The second form is oral. Although oral communication isn’t as binding as it formally was, with technology the way it is now, most verbal business communication is recorded for future reference. With that knowledge, it is important to understand how to use words spoken in business communications to your benefit.
According to Marty Blalock, senior lecturer of business communication at the University of Wisconsin, lack of effective business communication be costly in business. It is a huge part of organizational culture. Business communication plays several roles, directly and indirectly within the processes of managing people within an organization and doing business outside of the organization. Oral communication can be understood subjectively. It’s not always concrete in its meaning. Therefore, it’s important to understand current “buzzwords” and taboo phrases that can be misunderstood. Written communication does not always reflect the tone of the one penning the communication. It is important in that situation to learn letter formatting, proper greetings and salutations.
Business communication benefits companies in advertising, marketing as well as everyday processes within the company says Dominic Donaldson, a leading business consultant. Employees stay informed through communication. Newsletters, bulletins boards, meetings, rallies and emails are all ways that employees benefit from business communication. It’s good to know the basics in grammar and spelling on written correspondences, including electronically delivered exchanges. This can benefit the receiver by allowing them easy understanding of the intentions your business communication is attempting to convey.
Although business communication often mirrors everyday conversation between two people, communication at the workplace between colleagues is different. A professional demeanor, tone and conversation content should be maintained at all times. One would never want their words to be interpreted as a threat or show a lack of decency. Also, some may feel what is said is not as binding as what is written, when it comes to business communication. This is not true, verbal business communication can be viewed as a oral contract which is as binding as a written contract and therefore should be taken seriously and delivered cautiously.
Managers should try to avoid relying on only one means of business communication. According to an article by Donaldson, titled "Discover The Importance Of Effective Communication In Business," learning how to utilize oral and written business communication techniques can help better the organizational culture as well as increase productivity. The company that communicates its ideas better can reach further. The further a company can reach the better the opportunity to increase business and therefore profitability.