Job Descriptions for Economic Development Marketing
Economic development jobs are found within corporations and government agencies. Jobs in corporations are directly related to increasing sales and revenue of products and services, and job holders work in collaboration with the sales, marketing and advertising team. Government positions are primarily focused on marketing projects that will further the growth of tax revenue from commercial and housing development projects, and marketing real estate and mortgage programs.
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Business Development Manager
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The business development manager is responsible for identifying revenue opportunities for products or services that the company provides. She develops and guides strategies to target specific market segments, provides input to marketing and advertising campaigns, and identifies opportunities to revamp strategies to improve results. Most companies require a master’s degree in business administration and a strong background and track record in developing and executing successful, revenue-generating business development campaigns and programs for business development managers.
Corporate Development Analyst
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A corporate development analyst oversees marketing efforts to insure that they are in alignment with the organization’s short and long-term goals. Marketing responsibilities can be comprehensive, including analyzing marketing and advertising strategies, expansion plans, new product development, and identifying merger and acquisition opportunities. Analysts typically have an undergraduate degree in business or a master’s degree in accounting or finance, and at least five years of experience working with financial models and reporting systems within major consumer goods, manufacturing or financial institutions.
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Economic Development Director
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Economic development director positions are most often found within city, county or state agencies. The director will typically report to a county board of supervisors or commissioners. For example, the director for a city such as Los Angles would be responsible for leading marketing efforts to attract organizations to hold conventions and trade shows in the city, getting developers to build commercial or public spaces such as sports arenas, increasing tourism, and developing programs to support existing industries such as film and music through tax incentives and other enticements.
Economic Development Specialist
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Economic development specialists assist in providing the research and statistical information required to develop plans and implementing approved programs within government agencies and municipalities. Specialists provide innovative solutions to advance existing programs and authoring new ones. Projects can include coordinating and analyzing studies, surveys and results for existing programs or those in planning and development. Most specialists have a background in municipal or federal government occupations and a degree in finance, accounting, public affairs or urban planning.
Planning Manager
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A planning manager typically works in the government or nonprofit sector. Managers are responsible for directing and authoring long-term goals for programs and projects. Marketing responsibilities often center on housing, urban development and commercial development. Managers assist in developing marketing strategies for commercial projects like shopping centers, parks and recreation facilities and building major office parks and buildings and marketing the proposals for approval. Planners typically have a background and degree in urban planning and development.
Commercial Development Analyst
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Commercial development analyst positions are found in both the profit and nonprofit sectors. Analysts assess market opportunities for activities like entering a new market for a retail business. They assess the marketing demographic information of the location to analyze the potential to achieve sales and revenue objectives and goals. Positions for analysts are often found at companies with a major retail emphasis, such as stores that can serve as an “anchor” retailer. They often work collaboratively with economic development teams for local municipalities.
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- Photo Credit moscow city business center is under construction image by Vladimir Melnik from Fotolia.com
