Define an Image Consultant
An image consultant is one who advises a company or person about his appearance, personality and fashion to a specific group or the general public. An image consultant can tell his client which statements and activites might have an affect on her image. The image consultant can advise his client to attend certain events or avoid events that are not helpful to maintaining a desired image.
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Types
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An image consultant can be hired for a variety of companies and people of different ages and backgrounds. A company can hire an image consultant to change its image with the public. A younger individual client might need an image consultant to help with public speaking, modeling, singing or acting. Young celebrities use an image consultant to help define the image they want. For example, a younger celebrity or a new artist needs an image consultant to create for him the persona of a rock star. This might mean dressing a certain way and doing appearances in places where people interested in rock music might go.
Wardrobe
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An image consultant has a relationship with a stylist or assists a client with style. This includes a haircut or hairstyle, suits and dresses, and makeup. The image consultant likely will network with those who provide these services and in some cases the client might be able to receive a discount for using the referral. In a case where a client has a limited budget or resources, the image consultant can choose clothing, makeup and hair that will give the client a look that mirrors the image he wants.
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Time Frame
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The image consultant can be hired temporarily or become a permanent consultant for the client. In some cases, a client hires an image consultant for a particular project. For example, if a client is releasing a new book, the image consultant can become involved in the book release party and the overall look of the client. If the client wrote a book for children, the image consultant makes sure the author reads the book to children in public.
Image Repair
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The image consultant can assist a client who needs to replace an image consultant or to clean up a bad situation. For example, a business woman who has been arrested for drunk driving can use an image consultant. The image consultant can show her how to deal with colleagues and her professional community to let them know she regrets her bad choices. This image makeover can include meeting with a small group or large group and talking about the problem. This can help her become re-accepted within her professional group.
Salary
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An image consultant's salary varies depending on the client and the agreement reached. Many image consultants charge a fee using a contract with distinct terms and conditions. This can include a down payment and a fee schedule. Other image consultants work with an open agreement without a formal contract. This can be done on a freelance basis or when the client needs help. The average salary for an image consultant is about $50 per hour.
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References
- Photo Credit suit image by AGITA LEIMANE from Fotolia.com
