A college admissions coordinator plays an integral role in reviewing student applications and deciding who gets accepted to a school. Primary duties include communicating with would-be students, guiding them through the application process, attending recruiting events on and off campus, and preparing files for committee review. Strong communication and organizational skills are essential.
The admissions coordinator helps develop college marketing materials and mails them to prospects. She prepares or has admissions staff prepare direct-mail packets. After a potential student requests information, visits the campus or submits an application, the coordinator sets him up with a "communication plan." The plan establishes a timeline for followup mailings and calls. The goal is to encourage the candidate to visit campus, finish the application process and enroll after acceptance.
In addition to communicating with potential students, the admissions coordinator participates in recruiting events on and off campus. She goes to college fairs and shares materials with students who stop by a booth. Coordinators arrange on-campus visit days to formally invite individual students and groups to the campus. On visiting day, she sets up the itinerary and facilitates meetings, presentations and tours.
Admission File Preparation
One main duty of the admissions office is to manage student files. Each coordinator assumes responsibility for the files on a number of applicants. She contacts candidates when materials are incomplete or details need clarification. At a large college, the coordinator does an initial screening of applicants to see whether they meet basic admission requirements. Then the files go to the full admission committee for evaluation. After each decision, the coordinator sends a letter of acceptance or rejection.
A bachelor's degree in business, marketing or administration is standard for this position. Colleges prefer that applicants have experience in an admissions office or a closely related on-campus office. Coordinators may start as an intern, for instance. A coordinator needs excellent organizational and communication skills, and must be good at detailed work.
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