Web Content Manager Job Description


Web content managers oversee stories and graphics posted on a website. They are often referred to as “webmasters.” Web content managers hold a wide array of duties, depending on the website for which they work. Some merely design and post stories and images to a site, while others assign and edit content to writers. Others handle all of those tasks and more.


  • Web content managers sometimes build entire websites from scratch, using HTML, codes and various applications and plug-ins to get things launched. Once the site is live, they post content generated by writers and photographers. Those who work in the news industry also typically hold “budget” meetings, where they act in a role that’s similar to that of a newspaper editor, directing a staff of reporters and other editors. Regardless of the exact role, web content managers also need to know their websites' audience, and do what they can to generate visitors.


  • Web content managers need a variety of skills, many of which are based on their responsibilities. Not all need to be experts in HTML and computer programs--but at the very least, they do need to know how to navigate the software used to update the site. On top of word processing programs, web content managers often need to have a basic understanding of tools needed to crop photos and design graphics. They also need to be competent leaders, since many direct and advise other workers who contribute to the website. On top of those things, web content managers should have a good eye for design and strong grammar skills.


  • Requirements to become a web content manager vary greatly by online publication. Some news sites require a bachelor’s degree in journalism and years of experience in the field. Other sites look for content managers who are more knowledgeable in the technical aspects, requiring a degree in web design-related studies. And others don’t value formal education as much as a displayed ability to build sites and a strong portfolio.


  • With new websites being launched by the day, it’s safe to assume opportunities for content managers will be abundant for years to come. According to the U.S. Bureau of Labor Statistics, jobs for network and computer administrators are projected to grow by 23 percent through 2018, or about double the growth rate of all other occupations.


  • Wages for web content managers tend to differ based on their experience and the type of online publication for which they work. According to PayScale.com, web content managers earned anywhere from $36,000 to more than $65,500 per year in June 2010.

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  • Photo Credit computer image by Orlando Florin Rosu from Fotolia.com
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