Korean Business Etiquette
Korea's economy is known for the export of important electronic devices such as computers, and the country does significant trading with Japan and the United States. Korean professionals are expanding their economic partnerships to other regions of the world. Showing respect for the somewhat conservative professional culture will help to build a lasting partnership.
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Professional Greetings
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While it is appropriate for professional men to shake hands with one another in greeting, the handshake is often coupled with a bow. Professional women usually give a nod of acknowledgment to one another, and to professional men, as Korean women do not extend handshakes to Western men. However, a Western businesswoman can extend her hand in greeting to a Korean businessman. It is customary to bow when leaving a business meeting or professional appointment.
Business Meetings
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It is essential for foreign professionals to show up on time for business meetings in Korea, although they may be kept waiting for up to 30 minutes. This is an indication of how pressed for time Korean executives are, and should not be taken as a sign of disregard. Initial meetings are held solely for the purpose of building a trustworthy relationship, so business should not be discussed during this time. After trust has been formed, businesspeople engage in negotiations and business matters at subsequent meetings. Plan several trips to Korea to iron out the details of a deal or negotiation, and plan to visit even after concluding professional transactions in order to maintain the relationship.
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Business Cards
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It is proper etiquette to exchange business cards at an initial business meeting. Give and receive business cards in Korea with both hands. Treat the business card with respect; place cards in a briefcase or card case after viewing the information on the card, and never fold or write on a card.
Negotiations
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The negotiation process is fairly long in Korea; it is not uncommon for professionals to be in the office reviewing negotiation terms hours after the office has closed for the day. It is customary for Korean professionals to start the bids for negotiation unreasonably high, which gives them room to compromise. Being persistent and matter-of-fact when negotiating is expected, but it is not proper etiquette to be pushy or overly aggressive. If negotiations are satisfactory, Korean professionals will extend a low, deep bow at the end of the meeting--foreign businesspeople should return the bow if their sentiments are the same. If a Korean businessman or woman is dissatisfied with the negotiation results, this may be indicated by a short bow at the close of meeting.
Giving Gifts
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It is very common to give gifts in a professional setting in Korea. Presents from one's home country, such as artifacts or books, are greatly appreciated. Give and receive gifts with both hands, and wrap them neatly. Giving liquor to a woman as a gift is considered improper etiquette, but extending a present like high-quality scotch to a man is acceptable. Avoid giving gifts in sets of four, or gifts that contain red writing, as these are symbols of death in the country. When invited to a Korean professional's home, it is appropriate to give the hostess small cakes or pastries, flowers or fruit.
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References
- Photo Credit south korea flag button image by Andrey Zyk from Fotolia.com
