Business Etiquette in Austria

Practing proper etiquette while in Austria could result in a lasting professional partnership.

Austria does business quite often with countries such as the Netherlands, the United States and Germany, and exports items like steel, textiles and machinery at significant rates every year. In order for business negotiations to go well in Austria, it's important for professionals who are visiting from other countries to be aware of the somewhat liberal business etiquette that is the norm in the country to make the type of impression that will result in a lasting business relationship.

Greetings

Professional men and women usually shake hands with one another at Austrian business meetings and professional appointments. It is proper etiquette for international colleagues to shake hands with the women in the room before the men, and one should always wait for the woman to extend her hand first. Viennese men may also kiss the hand of a woman when greeting her; this practice should not be emulated by men who are not from Austria, because it is unexpected and would be considered alarming.

Business Attire

In a more formal office setting, men should wear navy blue or black business suits with a shirt and tie, and polished shoes. Women can wear business suits, as well as dresses, when doing business in Austria. In formal offices, pantyhose and dress shoes are recommended for women. It is not appropriate for women to wear accessories at work that are very expensive or noticeable. Many offices in Austria are "business casual," meaning men are permitted to wear slacks or khaki pants with a button-down or polo shirt, and women can wear blouses and slacks. It is best to check with the Austrian host to confirm the proper office attire before arriving for a meeting.

Business Meetings

Punctuality is highly regarded in Austria, and international professionals can establish a favorable reputation by showing up to professional appointments on time. If a meeting participant will be late for any reason, it is proper etiquette to call with an explanation for the delay, but it is poor etiquette to cancel a meeting at the last minute. There is little or no small talk before the meeting, because Austrian professionals like to get to business matters right away. The meeting will most likely have an agenda, which is followed closely. Austrian businesspeople are very meticulous and will explore every angle of a potential business deal or negotiation before making a decision. It is essential for foreign professionals to exercise patience during the negotiation process, because being too abrasive or behaving as though one is exasperated, is frowned upon.

Professional Titles and Business Cards

It is usually best to refer to Austrian professionals by "Herr" (Mr.) or "Frau" followed by the last name in a business setting, unless invited to do otherwise. If an international colleague is introduced by first name, it is appropriate to address other Austrian professionals in this way. Austrians don't have a particular etiquette for handing out business cards, but avoid writing on, tearing or folding the card upon receipt.

Giving Gifts

It is not a requirement to give a gift to Austrian professionals at initial business meetings. The gesture is appreciated, however, and may be returned. It is acceptable to give gifts such as souvenirs from a home country or an item that has a company logo subtly printed on it. When invited to an Austrian's home, a gift of chocolates or fine wine or spirits should be given to the host. It is also acceptable to give flowers, but the flowers should be presented in odd numbers only, except when given in a dozen, since even numbers signify bad luck in Austria.

References

• Culture Crossing: Austria
• eDiplomat: Austria
• Economy Watch: Austria Trade, Exports and Imports