Business Etiquette in Switzerland

Practicing proper etiquette while in Switzerland could result in a lasting professional partnership.

Switzerland's thriving economy produces valuable commodities such as metals, textiles and machinery, and the country does business often with the U.S., Germany and Italy. When traveling to Switzerland to do business, it's important to be aware of the somewhat conservative but friendly style of etiquette that professionals adhere to.

Greetings

A handshake is the standard greeting for professional Swiss men and women. A firm, short handshake is best, and it is proper etiquette to maintain eye contact during the handshake. Women will also kiss on the cheek when greeting; three kisses on alternating cheeks are common, starting with the right cheek. If there are children present at the business meeting, it is proper to shake hands with the children as well. Extending a handshake to Swiss colleagues when leaving the meeting is acceptable as well.

Attire

Fairly conservative professional wear is the norm in Switzerland. Men can wear a business suit or a jacket and tie with slacks. In some offices, it is also acceptable to wear business casual clothing to work, such as khaki pants and a polo shirt. Women can wear business suits in pants or skirt form with minimal accessories--a watch and wedding ring are appropriate. Casual attire, such as jeans or T-shirts, should not be worn in a professional setting.

Business Meetings

It is important to be punctual for business meetings in Switzerland; if a colleague will be late for an appointment, etiquette suggests calling ahead with an explanation. A few minutes of small talk before the meeting is common when doing business with Italian or French Swiss professionals; German professionals are more likely to skip the small talk and get right to business. An agenda is usually in place for a Swiss business meeting and is followed pretty strictly.

Professional Titles and Business Cards

It is proper etiquette for a foreign professional to give a business card to the receptionist when entering the meeting location to identify themselves. Afterward, business cards can be presented to each meeting participant. The cards can be printed in English in most cases, as English is usually spoken in meetings with international colleagues. When addressing professionals, using Mr., Mrs. or Miss, followed by a surname, is appropriate. Italian Swiss professionals prefer to be referred to as "signore" (Mr.) or "signora" (Mrs.). French colleagues should be addressed as "monsieur" (Mr.), "madame" (Mrs.) or "mademoiselle" (Ms.), and German-Swiss professionals should be "herr" (Mr.) or "frau" (Mrs.).

Gift Giving

It is not customary for professionals to exchange gifts at an initial business meeting in Switzerland. At the conclusion of a successful negotiation, it is acceptable to present small gifts that contain company logos or souvenirs from the international professional's host country. When invited to the home of a Swiss professional, it is appropriate to give the host quality wine or spirits as a gift. Flowers are suitable as well; however, red roses should be avoided (these imply romance), and lilies should not be given, since these are only used for funerals in Switzerland. Bringing a small gift such as sweets or pastries for the host's children is also a nice gesture.

References

• Economy Watch: Switzerland Trade, Exports and Imports
• eDiplomat: Switzerland
• Culture Crossing: Switzerland