Interactive Producer Job Description
Interactive producers manage the organization, management and implementation of Internet-related projects. They facilitate the concept development process and manage all aspects of design, testing, quality assurance and delivery. Interactive producers communicate with key stakeholders, including business clients, web developers and other technologists. They coordinate project resources, maintain the project schedule, track budgets and report status. Essentially, interactive producers handle all factors that can affect the success of web-based projects and ensure project delivery within time, cost and quality parameters.
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Function
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Interactive producers lead the development, production and delivery of web-based programs, including on-line marketing, promotions and eCommerce initiatives. Some job duties include interacting with clients, to choose the desired look and feel for websites, and report progress throughout the development cycle. The technical aspects of the job involve overseeing the information architecture and coordinating work efforts across the creative, design, software development and production teams to ensure implementation of the project plan and design specifications.
Characteristics
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The key competencies required to carry out the responsibilities of an interactive producer include advanced knowledge of current web technologies, software programming and content development methodologies. Because the job involves assigning tasks, providing direction, evaluating performance and negotiating with suppliers, leadership skills and project management expertise are also essential. Interactive producers are excellent communicators and can relate technical specifications, ideas and pricing strategies in a clear and concise manner.
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Education
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Although the degree requirements for interactive producer jobs vary by company and industry, employers typically prefer individuals with a bachelor’s degree and several years of professional experience in producing web-based products and interactive materials. Individuals interested in managing interactive projects may benefit from specialized training in new media advertising, web-based programming, social media technologies and project management. Entry-level advertising positions, particularly for new media agencies, provide excellent opportunities to penetrate this competitive market.
Considerations
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Interactive producer jobs suit well-organized individuals with exceptional attention to detail. The fast-paced work environment calls for motivated, stress-resistant and strategic-thinking candidates. They possess a vibrant blend of technical acumen, business savvy and customer relationship management skills. Individuals with professional backgrounds in account management, project management and promotional marketing, and experience in managing concurrently occurring project tasks, tracking budgets and managing stakeholder expectations tend to fare well in interactive production jobs.
Potential
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According to occupational employment statistics produced by the U.S. Department of Labor, the median annual salaries of interactive producers focused on computer systems design and related services are $127,870, as of May 2008. The average annual salaries of interactive producers are 63 percent higher than the average salaries for all advertising and promotions manager jobs nationwide. According to research data produced by the National Association of Colleges and Employers, recent college graduates with degrees in marketing averaged starting salaries of $43,325, as of 2009.
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References
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