Web Site Traffic Analysis

Understanding and utilizing web site traffic analysis

Traffic analysis for a website can be one of the biggest difference makers in terms of driving more traffic to a Web site, converting traffic and improving overall results on every level. Without proper traffic analysis a webmaster will be flying blind, unable to see how their site is performing, which pages perform the best, how individuals end up on the website and more. Understanding the basics of website traffic analysis and some options for getting started will provide very webmaster or business owner with an advantage.

Traffic Sources

One of the most crucial aspects of traffic analysis is seeing the various sources of traffic for a website. This can include search engine traffic, direct traffic, referral traffic, RSS feeds and other alternatives as well. Search engine traffic can be seen from each separate search engine, and the keywords used to produce that traffic can also be seen. This is all valuable for judging the success or failure of SEO campaigns as well as efforts made with social networking, article distribution and other link building techniques.

Individual Page Performance

In addition to seeing individual visits and total pageviews, website traffic analysis will provide information regarding how each individual page performed. Determining which pages individuals found first, which ones had high bounce rates, which pages get the most views, how long visitors spend on each page and more will help shine light on how every piece of a website is functioning, and what pages are not living up to expectations.

Making Improvements

Viewing the information provided through web site traffic analysis is one thing, and actually using that information to improve performance and results is another. Some ways in which performance can be improved include determining the pages that visitors leave your site from and making them more compelling; using improved keyword optimization to drive more search engine traffic; providing better paths on the website to lead to desired conversions or sales and more.

Google Analytics

Google Analytics is the most popular choice of program or tool for website traffic analysis. It offers easy installation and a wide range of data and information, as well as reporting, segmenting, and detailed analysis, tracking, funneling and conversion tools. It can also be connected with Google Adsense and Google Adwords accounts, and individuals can have as many different website profiles as they choose.

Alternatives to Google Analytics

Many individuals prefer using alternative traffic analysis tools and programs. Google Analytics provides a powerful option, however some webmasters prefer not to share that much information, particularly with a company that also holds large influence over how much traffic a web site ends up seeing with their search engine algorithm. A variety of alternatives to Google Analytics exist, including AWStats, StatCounter, SiteMeter and Piwik.

References

• Alternatives to Google Analytics
• Google Analytics