Job Description of a PR Manager

In 2008 approximently 56,700 PR managers were working in the United States.

While other executives look after the firm's bottom line, public relations managers take care of the organization's reputation and image. When their company makes a mistake, PR managers are there to make the most out of a bad situation. When the employer does something right, it's the PR manager's job to make sure people hear about it.

Basic Responsibilities

PR managers develop and execute campaigns to make sure their organization is viewed favorably by the public. Typical duties include writing press releases, giving interviews, drafting speeches, holding press conferences, overseeing company charity programs, meeting with community leaders and representing the organization at various events. Many PR managers specialize in a particular area such as crisis management or a specific industry.

Job Requirements

According to the Bureau of Labor Statistics (BLS), employers prefer candidates with a bachelor's or master's degree in public relations or journalism. Recruiters also look for completed coursework in advertising, business administration and communications.

Relevant work experience and a proven track record in the field are also desirable. Most management positions are filled by promoting current staff members. Communication and computer skills are a must.

Working Conditions

A PR manager's work environment is fast-paced and potentially stressful. Working overtime is the norm. Many PR managers work during the evening and on holidays to ensure upcoming deadlines are met. Long hours and extended work schedules may also be required during times of crisis. Traveling for business is also common. PR managers frequently meet with special interest groups, media personalities and government officials around the country.

Job Outlook

The job growth rate for PR managers is about the same as the national average. The BLS predicts the number of PR manager positions will increase 13 percent by 2018, creating 7,300 new jobs. Jobs will also open up as experienced workers retire or leave the workforce for other reasons. Still, the BLS predicts more applicants than vacancies.

Earnings

On average PR managers make less than their counterparts in marketing and sales but more than advertising managers. According to the BLS, the mean annual wage for PR managers in 2009 was $101,850. Half took home between $64,820 and $125,220. Earnings varied greatly by location. Workers in the District of Columbia, New York, Virginia and Delaware fared best.

References

• Bureau of Labor Statistics: Occupational Employment and Wages
• Bureau of Labor Statistics: Advertising, Marketing, Promotions, Public Relations, and Sales Managers