Sales Training Manager Job Description
Sales representatives will never be able to sell products unless they understand them enough to explain and demonstrate them to customers. The more complicated the products are that a company is selling, the more that the company will need a sales training manager. This manager is responsible for getting sales representatives fully oriented with new products sold by the company they work for.
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Function
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The sales training manager is responsible for preparing sales personnel to sell products and services offered by a particular company. In many cases, sales personnel must be taught to understand very complex and sophisticated products so that they can demonstrate and explain these products to potential customers, according to Dendreon Corporation. This manager must keep up-to-date with technology related to the products that the company sells in order to be able to thoroughly train sales representatives. The manager must then construct learning objectives and have these objectives approved by upper management. He must gather all materials necessary for training sales representatives, including possible guest demonstrations by product developers. He is also responsible for assessing the trainees and their progress in the training program.
Skills
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Most sales training managers have previous experience in the industry that produces the products they are supposed to train their sales representatives in using. For instance, sales representatives who sell medical products will likely be trained by a manager who has previous experience working in the medical field. These managers must be able to effectively communicate in order to convey information. They must also have conflict resolution skills, according to Dendreon Corporation. They can be highly marketable when they have previous sales training experience.
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Conditions
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The sales training managers are often placed under even greater pressure than the sales representatives, since the success of product launches often depends on how well these products are marketed to consumers. The Bureau of Labor Statistics reported that these managers generally work 40 hours a week.
Outlook
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According to the Bureau of Labor Statistics, between 2008 and 2018, the need for sales managers is expected to grow by 15 percent. This growth is partially driven by international markets expanding as a result of a rising standard of living worldwide.
Earnings
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PayScale.com reports that in 2010, sales training managers earned between $42,944 and $100,095. Beginning sales training managers can sometimes earn as much as $83,242. Companies tend to pay sales training managers slightly more than private practice firms.
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References
- Photo Credit sales office sign image by Brett Mulcahy from Fotolia.com
